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Natale Cardone

Brand Designer - Co Autore del libro Da Zero al Brand

Natale Cardone is an experienced brand designer with over 25 years of expertise in translating branding strategies into unique and recognizable visual identities. His portfolio includes corporate, exhibit, packaging, editorial, and digital design projects.

After his studies, Cardone established a stimulating collaboration with Massimo Vignelli, sharing a passion and discipline for design. He later worked with Fabrica, the Benetton Group's Communication Research Center, where he engaged with young creatives from around the world. His work has been showcased in prestigious venues like the Shiodome Italia Creative Centre in Tokyo, the Shanghai Art Museum, and the Triennale di Milano.

Cardone collaborated with Cristina Parisotto from Scarpa spa's R&D to design the graphic appearance of the Ribelle Tech OD boot, which received the Ispo Award Product of the Year in 2017. Apart from judging international competitions, he is also involved in educational design programs and co-authored the book 'Da Zero al Brand,' a comprehensive guide to strategic marketing.

Cardone's client list includes renowned brands such as Autogrill, Fiat, United Colors of Benetton, and Costa Crociere. He has participated in several exhibitions and received awards like the Skialper Scarpa dell'Anno 2019 and the Ispo Award Product of the Year 2017 for his exceptional design work.

His educational background encompasses studying Graphic Design at ISD - Istituto Superiore di Design and earning a Maturità Artistica from Liceo Artistico Francesco Degni. Throughout his career, Cardone has held roles such as Brand Designer at his own studio, Art Director at Fabrica, and Teacher at RM Raffles Milano Istituto Moda e Design.

Natale Cardone
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Location

Milan, Lombardy, Italy