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Natalee Ranii-Dropcho

Strategy, Voice, Story

Natalee Ranii-Dropcho is a multidisciplinary creative professional based in Brooklyn, New York, who specializes in strategy, voice, and storytelling across various industries.1 She currently holds multiple positions:

  1. Strategy & Copy Director at PORTO ROCHA (since January 2022)1
  2. Freelance Strategy & Creative Director at Trial and Error (since May 2018)1
  3. Creative Director at Large at Stacks (since May 2020)1
  4. Founding Member of WE ARE THE BOARD (since May 2021)1

At PORTO ROCHA, Natalee established the strategy department and methodology, leading brand strategy, verbal identity, and copywriting agency-wide.1 She has worked on notable projects such as creating the first evergreen identity for Sundance Film Festival, rebranding Nike Running, and transforming Vevo into "The World's Leading Music Video Network".1

Natalee's professional experience includes roles such as:

  • Director of Brand Creative at Kin Euphorics (2018-2020)
  • Copy Director at Outdoor Voices (2016-2018)
  • Creative Lead at Alldayeveryday (2015-2016)
  • Strategist & Copywriter at Wednesday (2013-2015)1

She holds a Bachelor of Science degree in Communication and Art History from Boston University College of Communication.1 Natalee has received recognition for her work, including a Bronze Distinction in the 2017 Shorty Awards for an Airbnb campaign.1

Natalee describes her approach as working at the intersection of disciplines, considering herself a "brand architect" who builds brand worlds holistically.2 She values flexibility and autonomy in her work, splitting her time between freelance projects and her role at PORTO ROCHA.2

Recently, Natalee has been involved in projects such as bringing the Nike swoosh back to its roots3 and celebrating PORTO ROCHA's 5-year anniversary.4 Her work continues to span various industries and creative challenges, showcasing her versatility and expertise in brand strategy and storytelling.

Highlights

Aug 20 · linkedin

Ushered in a new era of Whole Body Health for The Nue Co. with a voice to match. Find them in every room of your home and every part of your day. Because health is about what you put in your body, feel on your skin, and breathe through your lungs. It all matters.

Cheers to the team Jules Miller, Emily Clay, Flo Glendenning, and Alexandra C. on the rebrand — supplements have never felt so good.

Jul 24 · linkedin

Joined Brand New's The Follow-up podcast with Leo Porto and Robert J. Pilon, Jr. to share how PORTO ROCHA created an identity for PAC NYC from New York, for the world.

Listen in for our thoughts on finding a white space with mass contemporary, transforming tensions into positive friction, and never underestimating the power of simplicity.

https://lnkd.in/eDfjJSgs

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Natalee Ranii-Dropcho
Natalee Ranii-Dropcho, photo 1
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Location

Brooklyn, New York, United States