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Natalia del Rivero

Creative Director at Del Rivero Design Co.

Professional Background

Natalia del Rivero is the creative force behind Del Rivero Co., a dynamic and multi-faceted design studio she established in 2008. Originally conceived as a growing project while she pursued her full-time career, the studio has blossomed into a leading creative solutions provider. By 2013, Natalia formalized the studio's operations and in 2014 made the strategic decision to dedicate her full professional attention to it. With an illustrious career that crafts the intersection of art direction, branding, and innovative design solutions, Natalia has developed a rich portfolio that includes a diverse range of clients from New York to Europe and Asia.

Her European roots, combined with a robust academic background, serve as the foundation for her design practice. Natalia's educational journey is impressive; she obtained her Bachelor of Fine Arts in Communication Design & Technology from the prestigious Parsons School of Design. Subsequently, she pursued an MA in History of Decorative Arts & Design through a distinguished program offered in collaboration with Parsons and the Smithsonian Institute. This extensive educational experience lends Natalia a profound understanding of design, aesthetics, and the historical context of the decorative arts, allowing her to approach each project with intellect and an informed perspective.

Education and Achievements

Natalia's educational background is nothing short of remarkable. At Parsons School of Design, she earned her BFA in Communication Design & Technology, where she honed her skills in visual communication, design principles, and technology integration. This experience provided a comprehensive grounding in the art and science of design. In her pursuit of knowledge, she furthered her education with an MA in History of Decorative Arts & Design, graduating with honors. This unique combination of qualifications equips Natalia with both practical and academic expertise, enabling her to bring innovative perspectives to her work in design.

Her career trajectory showcases a deep commitment to the design field. Before establishing her studio, Natalia served in notable roles across leading brands. As a Creative Director at Del Rivero Design Co., she oversees all design initiatives and client relations. Her former positions include Freelance Art Director at Avon, where she contributed ideation and direction for various marketing campaigns. At Victoria's Secret Beauty, Natalia was a Senior Designer, contributing to the brand's signature style and packaging durability. Moreover, her role at C. Wonder allowed her to blend art direction with hands-on design, solidifying her as a versatile design leader.

Natalia's tenure as a Graphic Designer at Kate Spade New York laid the groundwork for her understanding of luxury branding. Additionally, she honed her skills in retail and graphic design at the Museum of Modern Art, enriching her capability to conceptualize impactful visual narratives. Her contributions as an Art Director and Photography Consultant at the Hispanic Society Of America Museum & Library demonstrated her dedication to celebrating cultural narratives through ingenious design perspectives.

Achievements

Throughout her career, Natalia del Rivero has achieved significant milestones that underscore her talent and dedication to the design industry. As the founder of Del Rivero Co., she has cultivated a studio known for its thoughtfulness and creativity, producing work that amplifies her clients’ ideas through a fresh and unique vision. Her approach to design is never one-size-fits-all; rather, she emphasizes tailor-made solutions that cater to the specific needs and aspirations of her clientele.

Her work encompasses a wide spectrum of creative services including but not limited to art direction, branding, digital marketing strategies, packaging design, and product aesthetics. The studio prides itself on working with both large-scale corporations and small businesses, ensuring that each project receives the same level of commitment and innovation. This adaptability speaks to Natalia's versatility and expertise within different markets. Her thoughtful, curious, and engaged approach continually fosters client relationships built on trust, creativity, and results-driven strategies.

As an advocate for the interplay between historic design contexts and modern aesthetics, Natalia del Rivero continues to influence and inspire through her design philosophy. With a proven track record in delivering exquisite visuals and strategic branding solutions, she has earned her place as a respected figure within the global design community. Looking ahead, Natalia is poised to continue her mission: to enable her clients to realize their visionary concepts with signature panache and sophistication.

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Natalia del Rivero
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Location

New York, New York