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Natália Fernandes
Vice-Presidente de Mídia na MightyHive - Ex-Google - LSE Women Emerging Leaders
Professional Background
Natália Fernandes is a distinguished professional in the fields of public relations, digital marketing, and technology. After graduating with a Bachelor's degree in Communications with a major in Public Relations from the Universidade de São Paulo (USP), she embarked on a successful career that combines her academic background with her passion for digital innovation. With an impressive tenure of four years at Google, Natália worked as a Strategic Partnership Manager and an Associate Account Strategist, where she collaborated with advertisers and content producers to enhance online marketing strategies.
In 2017, driven by an entrepreneurial spirit and a desire to build something new, Natália co-founded ProgMedia, a programmatic consulting firm. Under her leadership as the Chief Operations Officer, ProgMedia established itself as a notable player in the digital marketing landscape, providing cutting-edge solutions for clients. The success of ProgMedia caught the attention of industry giant Mightyhive/S4 Capital, leading to its acquisition, where Natália now serves as the Senior Vice President of Media for Brazil. In this executive role, she continues to drive media strategies and digital marketing innovations, solidifying her position as a leader in the industry.
Education and Achievements
Natália's commitment to continuous learning and professional development is reflected in her diverse educational background. In addition to her undergraduate degree from USP, she pursued an academic exchange at Universidad Carlos III de Madrid, enhancing her global perspective on communications. Additionally, she holds a Post Graduate Degree in Strategic Management from FIA - Fundação Instituto de Administração, which has equipped her with vital strategic and managerial skills that she applies in her current executive role.
Her dedication to empowering women in leadership is demonstrated through her participation in prominent programs such as the Santander W50 Emerging Leaders Programme at the London School of Economics and Political Science (LSE) and the S4Women Leadership Program, through the Berkeley University. These experiences not only bolster her leadership skills but also amplify her commitment to fostering diversity in the tech and business sectors.
Publications and Thought Leadership
As a thought leader in the digital marketing space, Natália writes weekly for MyNews, sharing insights on technological advancements and trends in online media. Her columns cover a variety of topics, including virtual reality, programmatic advertising, and the evolving landscape of digital communication, showcasing her expertise and passion for technology and innovation.
Personal Passion and Interests
Beyond her professional pursuits, Natália has a keen interest in technology, entrepreneurship, and people management. She embraces opportunities to engage with like-minded individuals and collaborate on innovative projects that drive positive change in the marketing industry. Her dynamic career journey and commitment to learning and growing as a professional exemplify her dedication to excellence and leadership in the field.
Conclusion
Natália Fernandes is not just a senior executive; she is a visionary leader in digital marketing and technology. Her educational background, extensive professional experience, and commitment to empowering future leaders make her a respected figure in the industry. With a forward-thinking approach and a passion for technology, Natália continues to shape the future of digital marketing in Brazil and beyond.
