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Natalia Sviridova

ex-IBM, ex-Microsoft | Digital Business Transformation | Results-driven Senior Marketing Manager

Natalia Sviridova is a multicultural and international expert in business development and communication. With her passion for empowering people through development and lifelong learning, she has studied Business Development at Hyper Island, Marketing Excellence University at Plekhanov Russian University of Economics, and Master of Business Administration (MBA), Strategic Management at The Russian Presidential Academy of National Economy and Public Administration (RANEPA).

She has worked in various roles such as Co-Founder at HyWork, Business Consultant at Hammer & Hanborg, Business Developer Student at Hyper Island, Marketing Team Lead at IBM, Marketing Lead Eastern Europе at Unity Technologies, Strategic Marketing Manager at Ericsson, Enterprise Marketing Manager at Microsoft, Territory Marketing Manager at IBM, Marketing manager at Lucent, and Business Development/Account Executive at Weber Shandwick.

Natalia's areas of expertise include acceleration of innovations, program/project management in global international companies, agile tools for team development, remote & virtual facilitation, and design thinking for organizational and learning design, business development, and marketing. She loves working on unexplored innovative grounds and thrives in a productive and collaborative environment.

Highlights

Jul 29 · linkedin

AI is transforming the professional landscape and brining many concerns 🤖💼

While AI is creating new job opportunities, it’s also reshaping industries like content creation and customer service.

It's fascinating that AI can automate repetitive tasks, giving people more free time at work. But what should we do with this extra time? Developing and honing the skills that AI can't replicate, such as interpersonal communication, critical thinking, and creativity, is more crucial than ever 🌟

For instance, did you know that over 60% of employers now look for critical thinking skills in candidates? Or that the World Economic Forum highlights creativity as a uniquely human skill that AI can't fully grasp?

Do you think you're ready for this shift?

#FutureOfWork #AI #Innovation

Jul 17 · linkedin

🎉 Happy World Emoji Day! 🌍📅

It's fun to think about the power of emojis in connecting people and expressing emotions across languages and cultures. Why knew tiny pictures could express so much😍?

I love using emojis to add a personal touch to messages, especially in Teams chats. Just opened it and realized mine favorite have to be 👍 and 💔 And somehow the dancing one 😊😊😊

What's yours 🤩?

#TeamEricsson #WorldEmojiDay #TechMeetsEmoji

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Natalia Sviridova
Natalia Sviridova, photo 1
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Location

Stockholm, Stockholm County, Sweden