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Natalie J Sperling
Early Stage Operator and Advisor
Natalie J Sperling is a seasoned professional with over 20 years of diverse experience across the consumer products, technology, and financial services sectors.1 She is currently a member of YPO (Young Presidents' Organization) and based in Los Angeles, California.1
Career Highlights
M&A and Finance Background:: Natalie began her career in mergers and acquisitions, focusing on sell-side advisory work.1 She has expertise in raising growth capital and structuring strategic sales of emerging businesses.1
Entrepreneurship and Brand Development:: Transitioning from finance to the startup world, Natalie has become a serial entrepreneur in the beauty and wellness space.3 She has:
- Co-founded and co-created multiple brands, including IGK Hair, about-face beauty, and AF941
- Built five brands from the ground up3
- Collaborated with major retailers like Walmart, Sephora, and Ulta3
- Raised over $50 million in funding3
Current Roles::
Education
- MBA in Finance from Boston College Carroll School of Management1
- Bachelor of Science in Finance from Lehigh University - College of Business and Economics1
Expertise and Achievements
Natalie leverages her finance background and love for disruptive brands to build next-generation consumer brands.1 Her experience includes:
- Running multinational corporations
- Developing strategies for new brand development
- Venture debt consulting
- Investment banking and strategic advisory
Recently, Natalie joined the Intro experts community, where she offers advice based on her extensive experience in the beauty and wellness industry.23
Highlights
Excited to announce that I just became a member of the Intro experts community !
As a serial entrepreneur in the beauty + wellness space, I’ve built 5 brands from the ground up, co-created with Walmart, Sephora and Ulta and raised over $50M in venture capital.
The first few years of starting a brand can be brutal. I’ve been incredibly fortunate to have had some amazing supporters who have guided me along the way. Thrilled to pay it forward by sharing my experiences and learnings with fellow entrepreneurs seeking mentorship on how to build and scale their brands.
We can chat about: ✔️ Fundraising vs. bootstrapping ✔️ Branding and product positioning ✔️ Go-to-market strategies ✔️ Getting into retail and scaling your wholesale business ✔️ All things beauty 💄
Honored to be alongside world-class Experts like Shira Levy Barkan (former CMO of Microsoft, Israel), Simina Simion (Chief People Officer at Regrow Ag) & Katelin Holloway (founding partner at 776 Ventures).
Let's connect: intro.co/nataliesperling
What an amazing honor for about-face beauty to be recognized by our incredible partner, Ulta Beauty, as their Emerging Brand of the Year ! So very proud of our insanely talented and passionate team that got us here. Thank you thank you to Monica Arnaudo, Maria Salcedo, Kaitlin Rinehart and Megan Lubovich for all of your support and guidance and special shout out to Ashley Conlin (Fratto) and Julie King for always believing in us ♥️
And congrats to IGK Hair for winning Haircare Brand of the Year 🏆
My heart is full
