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Natalie Khoo

Avion Agency Founder (AUS, USA, UK)

Natalie Khoo is the proud Founder of Avion, an independent digital-first content strategy and copywriting agency operating in Melbourne, Austin, and London.

Having identified a critical business opportunity during the 2008 recession in Australia, Natalie established Avion to cater to the evolving needs of marketing teams.

Despite the challenges posed by a worldwide pandemic, Natalie's leadership guided Avion's expansion into the USA and UK, where the team excels in delivering key messaging, comms planning, information architecture design, and SEO content writing.

Natalie's adaptability amidst chaos mirrors her team's dedication, making Avion a trusted partner for clients seeking to bring their vision to life.

Her diverse capabilities include copywriting, website audits, content strategy, SEO & UX copy optimization, and conversation design.

Natalie specializes in leadership and the future of work, financial services, health, technology, and education, with a client portfolio that includes reputable names such as MYOB, Virgin Active, and The University of Melbourne.

Away from work, Natalie enjoys snowboarding and scuba diving, but during social distancing, she explores new music, connects with friends through video calls, and discovers board games with her partner James.

Natalie's educational background features certifications in Google AdWords, e-commerce, direct marketing, web accessibility guidelines, and small business management, coupled with a degree in Media and Communications from Monash University.

Her professional journey includes founding Avion Agency, mentoring at the Austin Young Chamber, lecturing on content strategy, and diverse roles in content creation, management, and editorial capacities.

Highlights

Jun 24 · linkedin

What's the story behind your Zoom background?

Here's a little snapshot of my home office / spare room. See if you can spot these notable items that share a little insight on me:

💡 My cannot-live-without ring lamp, so I can do Zoom calls anytime in great light (this is an unavoidable downside to doing business across multiple timezones!). 🖼 My "VOTE" TIME Magazine cover by Shephard Fairey. It was commissioned during the 2020 US presidential election at the height of COVID. I bought it when I was stuck in the UK. 📖 "The Art of Clear Thinking: A Fighter Pilot's Guide to Making Tough Decisions". This book was a gift from a good female founder friend of mine (thank you Tash!). 🔤 Scrabble. I grew up playing this game with my parents and it usually comes out during holidays. The last time I played was the morning before my twin boys were born in Nov 2022. 🌱 Indoor plants. I am obsessed and unfortunately visit Bunnings way too often.

Why not share a picture of your desk or workspace in the comments below, along with a fun fact?!

What's the story behind your Zoom background?

Here's a little snapshot of my home office / spare ro
Oct 2 · linkedin

Want to know our favourite tried-and-tested prompts when using ChatGPT?

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Get a sneak preview and register your interest via our website today.

🔗 https://lnkd.in/g7HD6Rvt

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Natalie Khoo
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Location

Melbourne, Victoria, Australia