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Natalie Little

🚀 Growth Consultant

Natalie Little is a Consultant at OxfordSM, specializing in category and brand growth strategies.12 She helps businesses develop future-thinking growth plans by turning consumer, shopper, and customer insights into impactful strategies.12

Professional Background

Natalie has extensive experience in the consumer goods industry, particularly in:

  • Brand growth strategy
  • Category growth vision and strategy
  • Channel and customer strategy
  • Strategic revenue management
  • Shopper engagement
  • Path to purchase activation
  • GKAM and commercial partnerships1

Expertise

Natalie's expertise lies in understanding consumers, shoppers, and customers to drive growth. She emphasizes the importance of "triple lens thinking," which involves analyzing these three key stakeholders to identify growth opportunities.2

Career History

Before joining OxfordSM, Natalie held positions including:

  • Director at The Little Consultancy
  • Category Development Controller at Heineken UK

Personal

Natalie is based in Edinburgh, Scotland.1 She balances her work with spending time with her young family and enjoys shopping, which she considers as "research" for her profession.1

Related Questions

What are some specific examples of Natalie Little's successful growth strategies?
How does Natalie Little's approach to shopper engagement differ from traditional methods?
What inspired Natalie Little to specialize in category growth strategy?
How does Natalie Little balance her work and personal life?
Can you provide more details on the triple lens thinking Natalie Little uses?
Natalie Little
Natalie Little, photo 1
Natalie Little, photo 2
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Location

Edinburgh, Scotland, United Kingdom