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Natalie Scoles

Senior Human-Centered Researcher and Strategist

Professional Background

Natalie Scoles is an accomplished service design professional whose career has been characterized by a dedication to creating meaningful and impactful experiences. With a rich blend of skills spanning across various design disciplines, Natalie has made significant contributions in roles across several top-tier organizations including Blue Cross and Blue Shield and UnitedHealth Group.

With a keen eye for human-centered design, Natalie approaches every project with curiosity and creativity, focusing on the nuances of problem-solving. Her passion for design is evident through her commitment to not only addressing complex, systemic challenges but also tackling smaller, more specific problems that can make a significant difference in user experience. Her unique ability to understand the intricacies of user needs enables her to identify opportunities that inspire innovative solutions. Throughout her career, Natalie has collaborated with multidisciplinary teams, guiding projects through all stages of the design process, from framing problems to translating insights into actionable design concepts.

Education and Achievements

Natalie's educational background provides a solid foundation for her career in design. She earned a Master of Design (MDes) in Research, Design, and Strategy from the IIT Institute of Design, where she honed her skills in understanding and addressing complex design challenges. Prior to this, she studied Art Direction at the Chicago Portfolio School, focusing on the creative aspects of design communication. In addition to her design education, Natalie holds a Bachelor of Arts (B.A.) degree in Anthropology and Photography from Syracuse University. This diverse academic background informs her work, allowing her to incorporate a rich understanding of human behavior and visual storytelling into her design thinking.

Throughout her professional journey, Natalie has received recognition for her numerous contributions to design and research. Her role as Senior Human-Centered Researcher and Strategist at Blue Cross and Blue Shield has positioned her at the forefront of health service design, where she strategizes and implements research methods that place the user at the center of the healthcare experience. Previous positions include serving as a Senior Design Researcher at IA Collaborative and as Associate Director of Human-Centered Design at UnitedHealth Group, where she led initiatives aimed at enhancing user experiences and methodologies in healthcare.

Achievements

Natalie's expertise in user experience design and human-centered research has positioned her as a valuable asset in the design community. Through her experiences at prestigious companies and her educational background, she has cultivated a comprehensive understanding of the design process. Natalie's work at various organizations has consistently aimed at improving the interfaces and service models that cater to user needs across industries. Her ability to blend design strategy with research insights enables her to create solutions that are not only innovative but also grounded in real-world applications.

Furthermore, as a former UX Research Intern at Yahoo and Research Intern at Insight Product Development, Natalie gained valuable experience that enhanced her skill set and deepened her understanding of user experience and research methodologies. Her early career roles as Art Director at Robinson & Maites and in Client Relations/Design at QRM allowed her to develop strong analytical and communication skills, critical in navigating complex design challenges.

In sum, Natalie Scoles is a highly skilled service designer with a wealth of experience in human-centered design. Her educational background, combined with her extensive professional experience, allows her to approach design with a unique perspective that translates into impactful and user-focused solutions. A collaborator at heart, Natalie thrives in environments where she can work closely with others to bring innovative concepts to life, always driven by her curious spirit and relentless pursuit of creating meaningful design experiences.

Related Questions

How did Natalie Scoles develop her expertise in human-centered design?
What are some notable projects Natalie Scoles has worked on in her role at Blue Cross and Blue Shield?
Which skills does Natalie Scoles consider most important in tackling complex design challenges?
How has Natalie's background in anthropology contributed to her approach in service design?
What motivates Natalie Scoles to explore new problems every day in her design work?
Natalie Scoles
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Location

Greater Chicago Area