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Natasa Jovanovic

Commercial Strategy, Insights & BI enthusiast

Natasa Jovanovic is an accomplished professional currently serving as the Head of Strategy & Insights at Scandinavian Tobacco Group, a position she has held since March 2022.2 With a career spanning over two decades, Natasa has established herself as an expert in commercial strategy, consumer insights, and business intelligence.

Career Highlights

Natasa's professional journey includes several key roles:

  • Head of Strategy & Insights at Scandinavian Tobacco Group (March 2022 - Present)2
  • Director of Commercial Strategy, Insights & BI at Scandinavian Tobacco Group (January 2019 - March 2022)2
  • Head of Insights at Scandinavian Tobacco Group (December 2016 - December 2018)2
  • CEO & Founder of Art of Insight (January 2016 - Present)1
  • Senior International Insights Manager at Carlsberg Group (2010 - 2015)2
  • Strategic Planning Director at McCann Erickson (2008 - 2010)1

Expertise and Responsibilities

In her current role, Natasa is responsible for:

  • Strategic planning and forecasting
  • Marketing planning
  • Portfolio planning and new product development
  • Product/market/competitive assessment
  • Monitoring global consumer and market trends1

Her expertise lies in developing actionable insights that shape brand strategy and tactics, using a combination of primary research and secondary data across consumer segments.1

Educational Background

Natasa has a strong educational foundation:

  • Master's degree in Mechanical Engineering from the University of Belgrade (1990 - 1996)2
  • Executive MBA with a focus on Strategic Marketing from Stanford University Graduate School of Business (2007)2
  • Strategic Brand Management studies at the Scandinavian International Management Institute (2005 - 2006)2
  • Organizational Leadership specialization at China Europe International Business School (CEIBS) (2013 - 2014)2

Skills and Approach

Natasa is known for her:

  • Creative and innovative leadership
  • Forward-thinking approach
  • Focus on consumer and shopper strategy development
  • Ability to improve business performance through insights3

Her diverse experience in FMCG marketing, consumer research, and strategic planning has positioned her as a valuable asset in the field of commercial strategy and market intelligence.

Related Questions

What are some of Natasa Jovanovic's most notable achievements at Scandinavian Tobacco Group?
How did Natasa Jovanovic transition from mechanical engineering to a career in marketing and strategy?
What unique insights has Natasa Jovanovic brought to Scandinavian Tobacco Group?
Can you provide examples of Natasa Jovanovic's work at Carlsberg Group?
How does Natasa Jovanovic's consultancy, Art of Insight, differ from her corporate roles?
Natasa Jovanovic
Natasa Jovanovic, photo 1
Natasa Jovanovic, photo 2
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