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Natasa Jovanovic
Commercial Strategy, Insights & BI enthusiast
Natasa Jovanovic is an accomplished professional currently serving as the Head of Strategy & Insights at Scandinavian Tobacco Group, a position she has held since March 2022.2 With a career spanning over two decades, Natasa has established herself as an expert in commercial strategy, consumer insights, and business intelligence.
Career Highlights
Natasa's professional journey includes several key roles:
- Head of Strategy & Insights at Scandinavian Tobacco Group (March 2022 - Present)2
- Director of Commercial Strategy, Insights & BI at Scandinavian Tobacco Group (January 2019 - March 2022)2
- Head of Insights at Scandinavian Tobacco Group (December 2016 - December 2018)2
- CEO & Founder of Art of Insight (January 2016 - Present)1
- Senior International Insights Manager at Carlsberg Group (2010 - 2015)2
- Strategic Planning Director at McCann Erickson (2008 - 2010)1
Expertise and Responsibilities
In her current role, Natasa is responsible for:
- Strategic planning and forecasting
- Marketing planning
- Portfolio planning and new product development
- Product/market/competitive assessment
- Monitoring global consumer and market trends1
Her expertise lies in developing actionable insights that shape brand strategy and tactics, using a combination of primary research and secondary data across consumer segments.1
Educational Background
Natasa has a strong educational foundation:
- Master's degree in Mechanical Engineering from the University of Belgrade (1990 - 1996)2
- Executive MBA with a focus on Strategic Marketing from Stanford University Graduate School of Business (2007)2
- Strategic Brand Management studies at the Scandinavian International Management Institute (2005 - 2006)2
- Organizational Leadership specialization at China Europe International Business School (CEIBS) (2013 - 2014)2
Skills and Approach
Natasa is known for her:
- Creative and innovative leadership
- Forward-thinking approach
- Focus on consumer and shopper strategy development
- Ability to improve business performance through insights3
Her diverse experience in FMCG marketing, consumer research, and strategic planning has positioned her as a valuable asset in the field of commercial strategy and market intelligence.
Highlights
Drage kolege, pridružite se velikoj porodici studenata Mašinskog Fakulteta u Beogradu.
https://lnkd.in/duVKRqVX
