Suggestions
Natasa Soltic
Director of Product Management - Consumer Experience at Spotify
Professional Background
Natasa Soltic is a seasoned product leader with over 14 years of experience in the tech industry. With a rich history of driving product development and strategy, Natasa has established a strong reputation for her work in various aspects of product management. She has been an integral part of Spotify for the past six years, where she has excelled in enhancing the user experience across desktop and mobile platforms. Her diverse portfolio includes leading initiatives such as the Spotify Navigation and Search functionalities, showcasing her ability to manage complex projects and deliver impactful results.
In her current role as the Director of Product Management for the Consumer Experience tribe at Spotify, Natasa focuses on optimizing user journeys and ensuring that Spotify provides a seamless and enjoyable experience for its listeners. Before ascending to this position, she demonstrated her expertise by leading a Growth team that concentrated on the Spotify Activation funnel and optimizing product-market fit initiatives globally. This strategic approach has not only contributed to the growth of Spotify but has also enriched Natasa's vast experience in navigating market challenges and leveraging opportunities.
Prior to her tenure at Spotify, Natasa accumulated noteworthy experience at high-profile organizations, including the BBC and ASOS. As a Senior Product Manager for the TV and iPlayer at BBC, Natasa played a pivotal role in developing their video-on-demand products, blending technical knowledge with user-centric design to deliver exceptional viewing experiences. Her role at ASOS as a Product Owner and Business Analyst in eCommerce further enhanced her understanding of consumer behavior and market trends, allowing her to implement effective product strategies that resonate with diverse audiences.
Natasa's journey through these esteemed organizations has equipped her with a unique set of skills that blend product management, strategic thinking, and an in-depth understanding of user engagement. Her leadership capabilities continue to inspire teams around her, exemplifying her commitment to fostering collaboration and innovation within the tech landscape.
Education and Achievements
Natasa's educational background laid a solid foundation for her successful career in product management. She holds a dual degree in Commerce and Science from The University of Auckland, where she gained essential analytical and business management skills. Additionally, her academic journey began at Howick College, where she developed a strong interest in technology and management.
Throughout her career, Natasa has received commendations for her outstanding contributions to product management, particularly in enhancing user experience and driving growth for the organizations she has worked with. Her strategic insights and ability to lead cross-functional teams have been instrumental in launching successful products in highly competitive markets.
In her current role at Spotify, Natasa not only continues to pioneer advancements in consumer experiences but also plays a vital role in mentoring emerging leaders in the field of product management. Her dedication to nurturing talent and sharing knowledge reflects her passion for sustaining a culture of innovation and excellence within her teams.
Skills and Expertise
Natasa Soltic’s professional expertise encompasses a range of crucial skills integral for success in product management:
- Product Strategy: Natasa has a proven ability to develop and implement effective product strategies tailored to meet user needs and market demands.
- User Experience (UX) Design: Her extensive experience in UX design ensures that product interfaces are intuitive and enhance user satisfaction.
- Data Analysis: With her analytical skills, Natasa interprets complex data to inform decision-making and optimize product performance.
- Cross-functional Leadership: She excels in leading diverse teams, fostering collaboration, and driving projects to successful completion.
- Market Expansion: Natasa's involvement in launching new market strategies has equipped her with the insights to navigate varying global landscapes.
Through the integration of these skills, Natasa has consistently contributed to the growth and innovation of the organizations she has been part of, showcasing her dynamic approach to product management.
Achievements
Natasa Soltic's tenure in product management has been marked by numerous notable achievements:
- Successfully managed and executed the redesign of Spotify’s mobile user experience, improving navigation and discovery features significantly.
- Led the growth team that achieved remarkable increases in the activation funnel metrics, enhancing user retention and satisfaction.
- Played a critical role in launching strategic market entries that have positioned Spotify as a leader in the streaming industry across various regions.
- Contributed to the development of BBC's TV & iPlayer, resulting in enhanced viewer engagement and market share during her tenure.
- At ASOS, she implemented product enhancements that streamlined the shopping experience, leading to increased sales conversions.
Natasa’s achievements not only underscore her talent and dedication but also signify her influence in shaping the future of product management in tech.
Conclusion
With a remarkable career spanning over 14 years and substantial contributions at renowned organizations such as Spotify, the BBC, and ASOS, Natasa Soltic epitomizes excellence in product management. Her innovative spirit and strategic thinking have not only driven organizational growth but have also enhanced the user experiences of millions of individuals worldwide. As she leads her team into new realms of consumer engagement and product innovation, Natasa continues to set a benchmark in the industry, inspiring the next generation of product managers to dream big and achieve more.
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.