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Natasha Mercado

Senior UX Designer for Informed XP at Freddie Mac

Professional Background

Natasha Mercado is a seasoned UX Designer and Researcher with a multifaceted background in visual design and political science. Currently serving as a Senior UX Designer & Researcher at Informed XP, Natasha leverages her comprehensive understanding of user experience principles to enhance digital products and create seamless user journeys. Over the years, Natasha has built an impressive portfolio, working with leading organizations and diverse teams to develop intuitive designs that meet user needs.

Before her current position at Informed XP, Natasha honed her skills as a UX/UI Designer at Legal & General America and 10Pearls. In these roles, she collaborated with cross-functional teams to deliver design solutions that not only align with business goals but also provide excellent usability for end-users. Her hands-on experience in these various organizations reflects her dedication to creating impactful user experiences. Additionally, Natasha has freelanced as a Visual Designer at Huge, where she applied her design expertise to various projects across multiple industries, showcasing her versatility.

Natasha's keen interest in user experience design stems from her belief in the power of design to influence user behavior and improve interactions. Her journey in the field began at General Assembly, where she studied User Experience Design, further solidifying her passion and understanding of human-centered design methodologies. This educational background allowed her to transition effectively from traditional visual design roles into the dynamic world of UX.

Education and Achievements

Natasha's educational journey began with her pursuit of a Bachelor of Arts degree in Visual Design and Political Science at St. Mary's College of Maryland, where she graduated with a commendable GPA of 3.00. During her time at St. Mary's, she developed a strong foundation in design principles while also cultivating critical thinking skills through her study of political science. This unique combination of disciplines has shaped Natasha's approach to design, enabling her to understand the broader social and political contexts in which design operates. Her educational background provides her with a distinct viewpoint on how design can address user needs while considering larger societal implications.

Natasha has also contributed her expertise to various sectors, including finance and pet care. While at Stash Invest, she played a crucial role in improving investor experiences, showcasing her ability to create user-friendly financial platforms. Additionally, her work as a Pet Care Specialist at Throw Me A Bone Inc. emphasizes her diverse skill set and adaptability in different environments. As the Co-Founder and Creative Director at Fifth Avenue Enterprises, Natasha further demonstrated her entrepreneurial spirit and leadership capabilities within the creative industry.

Notable Achievements

Throughout her career, Natasha has consistently demonstrated a commitment to enhancing user experiences and design quality. Her transition from visual design to UX design marks a significant achievement in her professional journey, reflecting her ability to adapt to industry changes and the evolving demands of users. Natasha's work has been recognized for its innovative approach and effectiveness, making her a valued asset in every team she has been a part of.

Natasha's keen eye for aesthetics, combined with a strong understanding of user psychology, allows her to develop designs that not only captivate but also guide users toward their goals. This emphasis on creating meaningful interactions has led to improved customer satisfaction and higher engagement rates, driving positive outcomes for the organizations she has collaborated with. As a Senior UX Designer & Researcher, Natasha continues to lead user experience projects, contributing her insights and knowledge to create designs that matter.

Achievements

Related Questions

How did Natasha Mercado transition from visual design to user experience design?
What key projects has Natasha Mercado worked on at Informed XP?
In what ways has Natasha Mercado's background in political science influenced her design approach?
What skills does Natasha Mercado emphasize as critical for success in UX design?
How does Natasha Mercado incorporate user research into her design process?
Natasha Mercado
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Location

Washington DC-Baltimore Area