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Natasha Narayan

CEO and Co-Founder at IcebergIQ

Natasha Narayan is the CEO and Co-Founder of IcebergIQ, a buyer intelligence research firm based in Toronto, Ontario.12 IcebergIQ specializes in conducting win, loss, and churn interviews for B2B software companies to gather deep customer insights.26

Narayan co-founded IcebergIQ in 20192, building upon the legacy of Eigenworks, a win/loss consultancy founded by Alan Armstrong.8 Prior to founding IcebergIQ, Narayan had experience working at major tech companies like Apple and Oracle.7

As a thought leader in customer success and market research, Narayan frequently speaks at industry events and podcasts. She has been featured on the Customer Success Podcast by Gainsight, discussing topics such as churn analysis and the importance of understanding customer experiences.45

Under Narayan's leadership, IcebergIQ has positioned itself as an essential partner for B2B software companies seeking to improve their customer success strategies and make data-driven decisions.36 The company employs a team of 14 people and offers services including win/loss analysis, customer insights, and competitive analysis.2

Highlights

Aug 22 · linkedin

I'm reading an excellent book called "The Boutique" all about scaling services firms, by Greg Alexander from Collective 54. I highly recommend it for anyone who runs a Professional Services firm.

I came across this chapter in the book:

"Implement a win loss program. This program will deconstruct why you win and lose new clients. It is from the perspective of the prospect. It typically takes place once per quarter and is outsourced. A group of recent campaigns are batched up. An objective third party calls the the prospects and asks probing questions. The results are aggregated and tabulated. Over time, the boutique can benchmark themselves and spot trends. Very often the losses reveal holes in the services offering."

This validates exactly what we at IcebergIQ do, mostly working with software companies. Our interviews capture a large amount of services feedback, from how they are sold to discovery, onboarding to integrations, customer success, customizations, etc.

I'd love to hear from any services companies out there who have used this type of service or are interested in how we run these programs for software companies which would be so easily adaptable for a services firm.

Thanks! Natasha

May 17 · linkedin

A definite highlight of the year so far is catching up with all many former Gainsight colleagues and friends at the Pulse conference. Nick Mehta Jillian Worswick Sarah (Garriock) Marušić Samuel J Cummings III 📈 Jason Hersh Tej Chigateri Tim Van Lew Denise Stokowski Kevin Shirley Adam Wicks Davielle Shorter Brent Krempges Jason Jones Jim Murphy Joshua Weber Shibani Mehta Christine F. and so many more.

#80sparty #customersuccess #st.louis #pulse2024 #churnanalysis IcebergIQ

Related Questions

What inspired Natasha Narayan to co-found IcebergIQ?
How does IcebergIQ's approach to churn analysis differ from others?
What are some key achievements of IcebergIQ under Natasha Narayan's leadership?
How has Natasha Narayan's background influenced her leadership style at IcebergIQ?
What are the main challenges Natasha Narayan has faced as CEO of IcebergIQ?
Natasha Narayan
Natasha Narayan, photo 1
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Location

Vancouver, British Columbia, Canada