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Nathalia Silva

Head de E-commerce na Lojas Koerich

Nathalia Silva is an accomplished professional with a strong background in structuring and leading e-commerce and marketplace teams. She excels in web analytics, creating insightful reports, and optimizing performance strategies. With 17 years of experience in communication, particularly in sectors like footwear, fashion, decoration, luxury marketing, and children's products, Nathalia is skilled in managing teams, developing professionals, and implementing integrated communication campaigns. Her expertise includes defining KPIs, managing budgets, and optimizing campaigns throughout the sales funnel. She possesses advanced knowledge in Google Analytics, Google Ads, CRM, SEO, and Facebook Ads. She is also a specialist in platforms like Linx Commerce, Vtex, Oracle Cloud, and Oracle Responsys, and has led CRM projects.

Nathalia Silva
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Location

Florianópolis, Santa Catarina, Brazil