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Nathalie Collins

Design Director at Ideo.Org

Highlights

Jun 25 · linkedin

I’ve been thinking this week about how the emergence of AI in the mainstream has felt a lot like the wild west of the early web. There’s speculation around future change, both bold and doomsday. Experimentation abounds. Despite the current state of the economy, the bay is flush with an energetic buzz I haven’t experienced in a while.

Something feels different, though. “What’s different?” my mind keeps questioning. Maybe it’s the non-deterministic nature of this one. In the programming of years past, you’d write a calculated function expecting a specific result. The art & craft of computer science was how to tell the machine to do the thing. It still is, but now those instructions are based on the assumptions of whatever slice of human history made its way into the AI’s training data.

Instead of writing “output X in response to Y”, we’re now crafting prompts like “pretend you’re an angry customer at a grocery store, then…”

What do we know about the angry customer? What store? Is being in the store what made them angry? What country do they live in? What language do they speak? What aspects of their culture influence how they express anger?

There are infinite unseen assumptions in this prompt. Maybe that’s why prompt engineers are suddenly in high demand. But how do prompt engineers corral emergence?

#ai #generativeai #aiethics #design #emergingtech

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Nathalie Collins
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Experience

Interaction Designer And Project Lead at Nathalie Collins
Design Director at Ideo.Org

Education

Master Of Science In Product Design, Stanford University;Ms, Product Design;2009 – 2011;
Master Of Science In Product Design, Stanford University
Bachelor Of Science In Computer Engineering, Computer Science, University Of Southern California

Location

San Francisco, California, United States