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Nathan Graves
Strategy - Business Development - Start Ups - Mentor - Speaker - Innovation - Marketing
Professional Background
Nathan Graves is an accomplished music industry professional with a diverse range of experiences that span several decades and numerous influential organizations. Known for his keen understanding of the dynamics within the music business landscape, Nathan has held pivotal positions that not only reflect his expertise but also his commitment to fostering innovation in the sector. Currently serving as a Board Advisor at Global Music Vault, Nathan continues to contribute significantly to the evolution of music technology, helping preserve and bolster music heritage through cutting-edge solutions.
Throughout his career, Nathan has demonstrated a remarkable ability to adapt and thrive in a rapidly changing industry. His tenure as Non-Executive Director at Kave Space saw him lend his insight and strategic guidance to a startup focused on audio innovation. As an A&R executive at Naim Records, Nathan's passion for discovering and nurturing talent played a vital role in shaping the artistic direction of the label, identifying promising musicians and guiding their careers.
As the ex-Chief Commercial Officer at SoundVault Ltd, Nathan exhibited his knack for amplifying brand presence and profitability within the music domain. His leadership at Mahogany Media Group as Chairman – Non-Executive Director underscored his capability to steer organizations towards sustainable growth while maintaining a robust artistic vision. Nathan's entrepreneurial spirit shines through his role as Owner/Director at Innate Music Ltd, where he combined his business acumen with his love for music to create a successful venture.
Education and Achievements
Nathan's educational foundation began at Gore High School, where he developed a profound appreciation for music and the arts. He further honed his skills and knowledge by pursuing a National Certificate of Business Studies (NCB) at the Auckland Institute of Studies. This academic background equipped him with vital business insights critical for his extensive roles across the global music landscape.
A testament to his dedication and expertise, Nathan has contributed to various esteemed organizations. His consultancy roles at Music Sales and Decca Records allowed him to leverage his A&R skills and provide valuable insights for musical acquisitions and artist development. Notably, during his time as Managing Director at Imperial Music and Media PLC, Nathan played an integral role in scaling operations and enhancing the company’s market position.
Achievements
Nathan’s journey through the music industry has been marked by numerous successful projects and collaborations. As Head of Jazz at Universal Music Group UK, he distinguished himself as a thought leader in the genre, curating exceptional talent and promoting jazz music to a broader audience. His efforts in marketing at Universal Music Group UK and PolyGram NZ helped establish solid campaigns that resonated with diverse listener demographics.
Nathan's unique blend of creative vision and commercial insight has left an indelible mark on every organization he has joined. His work as a music manager consultant for Vodafone Global Enterprise showcased his ability to integrate music with technology, exploring new avenues for artists in the digital age. Furthermore, his role at Voxstar/Universal Music International as Content/Strategy for ijazz.org highlights his commitment to elevating jazz music in the contemporary sphere, ensuring it reaches new heights and garnering recognition on various platforms.
Nathan Graves is a passionate advocate for the music industry, consistently striving to promote industry standards and artist needs. His extensive experience, coupled with his education and proactive engagement in multiple aspects of the industry, makes him a valuable asset to every project he undertakes. As he continues to explore new ventures and opportunities within the music landscape, there remains no doubt that Nathan’s contributions will deeply influence the future of music and its interconnected community.
