Sign In

Nathan Woodman

Fractional executive focused on data, measurement, and strategy in digital media to enable the privacy-first anonymous web.

Nathan Woodman is a seasoned professional specializing in end-to-end privacy-safe marketing measurement and optimization to drive automation and increase revenue. He is the founder of Proof in data, a consultancy catering to data owners, providing advisory services and technical expertise for marketing optimization and privacy compliance.

Nathan Woodman has a strong educational background, having completed his MBA at Babson College's Franklin W. Olin Graduate School of Business after studying at Hamilton Wenham Regional High School and Boston College for A&S.

Throughout his career, Nathan Woodman has held various key roles, including Solutions Designer at WPP, Executive Advisor at Claravine, Netra Inc., Cavai®, and MediaMath, CDO at Havas Media Group, GM of Demand and SVP Strategic Development at IPONWEB, COO at Digilant/Adnetik, SVP Corporate Development at Havas Digital, Field Marketing MBA Intern at Google, Strategic Planning and Research at MPG, Account Director at Media Contacts, and Media Supervisor and Product Manager at HookMedia.

Nathan Woodman's expertise lies in media technology, encompassing areas such as Differential Privacy, Causal Measurement and Attribution, Incrementality Optimization, Device Graph Development and Analytics, Machine Learning, Identity Resolution, and Technical Due Diligence for Media Technology Investors. He leverages this knowledge to deliver comprehensive solutions tailored to specific marketing needs.

Highlights

May 21 · linkedin

"Signal" in ad-tech was historically defined as "identity" which is super important but fading. There are a lot of untapped data driven signals that capture the consumer experience if you focus on the other dimensions like the content or consumers shared activities. If you bundle these alternative signals with the weakening identity signal then as a marketer you can communicate a very relevant marketing experience with or without identity.

I wrote this article "From User IDs to Cohorts" as a PoV about how to handle signal loss as 3p cookies go away, IP addresses get less specific and ID graphs get scaled back. It was written in 2021 but it feels more relevant now as AI unlocks the constraints (like content production) that have held back a dynamic and multi-dimensional user experience.

Do you agree with my assessment or will identity management and distribution always capture the majority of a marketers scarce attention?

https://lnkd.in/grdRaaq

Feb 25 · linkedin

I am heartbroken by the passing of Dimitri Vaynblat - he was a mentor , partner in ideas , partner in business and the void left by his passing is very present. Dimitri was an expansive soul. Our work together will continue as his legacy and with his team, friends and colleagues and his ideas will live on.

If you knew him please take a moment to write or comment about his life in his honor.

Nathan Woodman
Add to my network

Location

Greater Boston