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Nathan Woodman

Fractional executive focused on data, measurement, and strategy in digital media to enable the privacy-first anonymous web.

Nathan Woodman is a seasoned professional specializing in end-to-end privacy-safe marketing measurement and optimization to drive automation and increase revenue. He is the founder of Proof in data, a consultancy catering to data owners, providing advisory services and technical expertise for marketing optimization and privacy compliance.

Nathan Woodman has a strong educational background, having completed his MBA at Babson College's Franklin W. Olin Graduate School of Business after studying at Hamilton Wenham Regional High School and Boston College for A&S.

Throughout his career, Nathan Woodman has held various key roles, including Solutions Designer at WPP, Executive Advisor at Claravine, Netra Inc., Cavai®, and MediaMath, CDO at Havas Media Group, GM of Demand and SVP Strategic Development at IPONWEB, COO at Digilant/Adnetik, SVP Corporate Development at Havas Digital, Field Marketing MBA Intern at Google, Strategic Planning and Research at MPG, Account Director at Media Contacts, and Media Supervisor and Product Manager at HookMedia.

Nathan Woodman's expertise lies in media technology, encompassing areas such as Differential Privacy, Causal Measurement and Attribution, Incrementality Optimization, Device Graph Development and Analytics, Machine Learning, Identity Resolution, and Technical Due Diligence for Media Technology Investors. He leverages this knowledge to deliver comprehensive solutions tailored to specific marketing needs.

Highlights

Feb 16 · Adweek
TikTok Leads the Charge in Content Moderation Thanks to Staffing Up in Europe - Adweek
Dec 10 · Digiday
Why Criteo is purchasing the best-kept secret in digital media for $380 million - Digiday
Nathan Woodman
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Location

Greater Boston