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Nathaniel Wilkins
Partner at 3Up Media tech consultancy and incubator
Professional Background
Nathaniel Wilkins is an accomplished professional known for his extensive experience in the fields of music technology, marketing, and product management. As the Managing Director and Co-Founder of 3Up Media, Nathaniel has led initiatives that are at the forefront of media innovation, combining his passionate interest in music with his deep understanding of digital media. His previous roles have showcased his expertise in product development, marketing strategies, and the overall digital landscape, making him a well-respected figure within the tech and media industries.
Before embarking on his journey with 3Up Media, Nathaniel made significant contributions to Your Auto Advocate as Chief Product Officer and Platform Architect, where he was instrumental in driving product vision and creating user-centric solutions for automotive advocacy. His experience as Vice President of Product at XO Group Inc. further solidified his reputation as a leader skilled in the intersection of technology and consumer needs.
Nathaniel's tenure at Ziff Davis, Inc. was equally impressive; he not only served as Vice President of Marketing and Product Management but also held the title of Director of Marketing and Product Management. In these roles, he was pivotal in enhancing Ziff Davis' product offerings and sharpening marketing strategies that engaged audiences and drove growth. His earlier experience as a Senior Manager in Online Marketing at DealerTrack Inc. provided him with a robust foundation in digital marketing and product strategy, allowing him to excel in dynamic environments.
Education and Achievements
A graduate of Boston University, Nathaniel earned his Bachelor of Arts in English, which equipped him with critical thinking, writing, and analytical skills that he has seamlessly integrated into his career. Furthering his education, Nathaniel studied for a Master of Music degree in Music Technology at New York University. This unique combination of expertise in both the arts and technology sets Nathaniel apart, reflecting his ability to bridge the gap between creative expression and technical advancement.
In addition to his formal education, Nathaniel's contributions to education include serving as a Digital Audio Tutor at New York University. This role allowed him to share his knowledge and passion for music technology, mentoring the next generation of musicians and tech innovators. His commitment to education is a testament to his belief in the importance of nurturing talent and creativity in the music industry.
Achievements
Nathaniel Wilkins has a rich history of achievements throughout his career. His ability to combine a creative approach with robust marketing and product strategies has resulted in numerous successful projects. As an entrepreneur, his co-founding of 3Up Media reflects his vision for a new media paradigm in entertainment and technology. Working with a diverse range of brands and products has also enabled him to establish a strong network within the industry, recognized for his thought leadership and innovative contributions to digital media.
Overall, Nathaniel's professional journey is characterized by a blend of creativity and strategy, innovation and execution. His educational background in English and Music Technology, combined with his extensive experience in high-profile organizations, showcases his versatile skill set. As Nathaniel Wilkins continues to impact the fields of media, marketing, and technology, he remains a significant figure for aspiring professionals and industry leaders alike.
