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Navin Israni

Content Goblin at Spear Growth

🌶️ Navin Israni is a freelance copywriter and content marketing specialist based in Pune, Maharashtra, India. With a background in software engineering, he transitioned to writing and marketing in 2018, focusing on B2B content creation. He has since developed a reputation for delivering impactful content that enhances engagement and visibility for his clients.

Professional Experience

Navin currently holds the title of Vocab Artist at Spear Growth, where he works as an SEO strategist and content editor. His experience includes:

  • Content Creation: He has produced over 296,000 organic search impressions and 3,750 clicks across multiple B2B SaaS sites within six months.
  • SEO Strategy: He has revitalized SEO strategies for various clients, including those in the employee experience domain and accounts payable sectors.
  • Podcast Repurposing: Navin has converted over 100 podcast episodes into engaging blog summaries, significantly increasing audience engagement.

Writing Philosophy

Navin emphasizes the importance of uniqueness and personality in writing. He critiques the formulaic approach often seen on platforms like LinkedIn, advocating for content that genuinely resonates with readers. His goal is to help clients stand out in a crowded marketplace by crafting compelling narratives that reflect their brand identity.

Contact Information

Navin is open to inquiries about his services, which include social media marketing, editing, copywriting, ghostwriting, content marketing, and blogging. He can be contacted via LinkedIn or through his email at TheCreativeMastermind@gmail.com.1

Highlights

Apr 18 · linkedin

Copywriting can open doors in your career that your social skills can't

So you've heard "how" you say things matters as equally as "what" you say ?

Copywriting helps you modulate your "how" so your "what" looks a lot more professional.

But a lot of people think that Copywriting is for "cool people on social media"

NEWS FLASH - It isn't!

Copywriting isn't just for professional copywriters

You don't have to earn money from a skill to have a skill

I love learning languages.

I can already speak English, Hindi, Marathi, and Sindhi rather well

And now I'm (re)learning Spanish via Duolingo.

I don't plan to become a Spanish instructor

It just looks cool to know a fifth language

Plus it prevents me from getting bored

Similarly, you don't have to think that Copywriting is a skill limited to "cool people on LinkedIn"

Whether it be regular work emails, client communication, slack messages, work updates,

I have used and will continue to use my Copywriting skills in all areas that I can.

Here are some basic rules/steps of Copywriting to keep in mind:

(these are not for experts, btw)

  1. Who am I talking to?

Shrink your audience to just 1.

And focus on TALKING to that 1 person.

It alleviates your social anxiety - for real!

Try it and tell me.

  1. What am I writing about?

It's not about naming a topic.

You have to go deeper and ask yourself

"what about the content of this piece is different from every others"

make it as focused as you can.

So, "daily project review" is better than "weekly project review" is better than "project review".

This will reduce overwhelm in your mind.

Suddenly you don't have 10 things in your mind to talk about

You will have a list of focused 2-3 things and helps you avoid "brain dumping" into your emails.

It also forces you to define your reasons for writing that text.

For example, writing client updates for your project will have different items than explaining the project's weekly priorities

  1. Create lists

Just create the list of those 2-3 things - or even just 1 thing you like - you want to include in that text

even before writing the intro or ending of that text

✨✨✨

Start practicing with these 3 tips and let me know how it goes

it'll be tough at first, but slowly it becomes a habit.

so I know what my audience needs help with and I can create customized content for my community

Tell me in the comments or in DMs

For service enquiries about Copywriting, please DM me 🌶️ Navin Israni

Jun 21 · linkedin

"What the hell is thought leadership?"

"CEOs don't read SEO listicles".

If you thought about these things, you would love today's post!

I listened to a full interview with the glorious and talented Erin Balsa

Erin is a seasoned content marketer who works with growth stage B2B companies.

Here are the lessons I took from her interview:

It's okay to have a strong point of view, especially if it helps you stand out!

Start by defining a sense of your own market and your company's place in it.

Make the documentation process visual.

Start with the end in mind. Ask questions like:

What will it look like and where will it be used?

What other forms of content will be inspired by it? Make the research document ready for all those formats.

Go in-depth, make the process educational, and make the topic accessible.

Did you like this post?

Watch the full interview on YouTube (link in comments) and follow Navin Israni 🗽 for more such great interviews!

#content #marketing #contentmarketing #thoughtleadership #vocabartist

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Experience

SEO Strategist and Content Editor at Spear Growth since November 2022
LinkedIn Profile Copywriter at Vocab Artist; B2B SaaS Content Writer and Copywriter at Vocab Artist; Freelance Content Marketing Writer at EngageBay Inc.

Location

Pune, Maharashtra, India