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Nazli Sonmez
Director of Sales and Marketing at La Cantine du Faubourg
Professional Background
Nazli Sonmez is a highly experienced Director of Sales Marketing with an impressive track record in the hospitality industry. Over the years, Nazli has developed a deep understanding of sales and marketing strategies that are essential for driving revenue and enhancing guest experiences in renowned hospitality establishments. With extensive experience in communications, event management, and food and beverage services, Nazli is well-equipped to oversee various aspects of business operations in dynamic environments.
Throughout her career, Nazli has shown remarkable capabilities in strategizing and executing effective sales initiatives. Her tenure in prominent hotels and consultancy roles has provided her with a well-rounded perspective on both operational and guest-facing elements of the hospitality sector. Notably, she has successfully navigated the challenges of pre-openings, ensuring that new ventures launch smoothly while achieving their targeted sales objectives.
Nazli's career commenced at COMPASS GROUP FRANCE, where she held various positions, including her role as a trainee in the Communication & Marketing Department. This foundational experience paved the way for her ascent in the industry, showcasing her dedication and commitment to learning in a competitive landscape. As she honed her skills, Nazli transitioned into sales-focused roles, eventually ascending to leadership positions that leveraged her experience and strategic thinking.
Education and Achievements
Nazli's educational background is as distinguished as her professional journey. She graduated with a Master of Business Administration (MBA) from Lycee Francais Pierre Loti, followed by further specialization at the prestigious ESSEC Business School. There, she studied Hospitality Management, culminating in another MBA in International Hospitality Management. This robust academic foundation has played a pivotal role in shaping her understanding of global hospitality trends and business practices.
Her educational pursuits at ESSEC Business School in Paris prepared her for the complexities of the hospitality industry, embedding a comprehensive knowledge of financial management, market analysis, and consumer behavior. With a strong academic backing and practical experience, Nazli has been able to marry theory and practice effectively.
Organizations
As a Managing Partner at JRN Consultancy, Nazli leverages her expertise to assist other businesses in thriving within the hospitality sector. Her consultancy work involves advising organizations on best practices in sales and marketing strategies, optimizing operational efficiencies, and ensuring customer satisfaction to foster loyalty and sustained growth.
Prior to her consultancy role, Nazli held several directorship positions in leading hotels, including:
- Director of Sales and Marketing at La Cantine du Faubourg – In this role, she was instrumental in enhancing the venue's market presence and driving sales initiatives that captured a wider clientele.
- Director Of Sales & Marketing at The Sofa Hotels & Residences – Here, she further refined her skills in property management and developed innovative marketing campaigns that propelled the hotel's offerings into the spotlight.
- Associate Director of Sales and Marketing at EDITION – This position enabled her to strengthen her competencies by leading diverse teams and executing large-scale initiatives.
- Director of Business Travel at The Ritz-Carlton, DIFC – Nazli directed business travel operations, establishing solid relationships with corporate clients and stakeholders, thereby increasing occupancy rates and customer satisfaction.
- Sales Manager at The Ritz-Carlton, DIFC – Earlier in her career at the Ritz-Carlton, Nazli’s proactive sales strategies contributed significantly to building strong relationships and leading successful marketing campaigns.
- Various roles at Compass Group Eurest – Her experience ranges from managing Global Key Accounts to regional direction, showcasing her versatility in different operational capacities within the company.
Achievements
Nazli’s career is characterized by notable achievements that underscore her prowess in the hospitality and sales sectors. Success in each of her roles is a testament to her dedication, innovation, and deep industry knowledge. Some key highlights include:
- Successfully leading the sales and marketing efforts for new property openings, resulting in exceeding set revenue targets consistently.
- Implementing strategic sales initiatives that increased market share and customer retention in highly competitive markets.
- Being recognized for her leadership skills and ability to mentor and build high-performing teams across various organizations.
- Driving innovative campaigns that significantly elevated brand visibility and guest engagement, contributing to long-term loyalty and repeat business.
Nazli Sonmez continues to be a prominent figure in hospitality sales and marketing, utilizing her wealth of experience to inspire others and contribute positively to the hospitality landscape.
tags:[
Director of Sales Marketing
hospitality industry
Sales and Marketing
Event Management
Food and Beverage
Consultancy
ESSEC Business School
