Suggestions
Neal Zuckerman
Senior Partner and Chair, Global Institute for the Future of Television (GIFT), at Boston Consulting Group (BCG)
Neal Zuckerman is a distinguished media executive with a strong advocacy for journalism at national and local levels. He is dedicated to assisting companies in navigating through the challenges posed by digital innovation. Zuckerman holds an MBA from Harvard Business School and a BS in History from the United States Military Academy at West Point. Over the course of his career, he has held various key positions in prestigious organizations, such as Boston Consulting Group (BCG), Columbia Journalism Review, NPR, Metropolitan Transportation Authority, and many others. His vast experience includes leadership roles, board memberships, and strategic planning responsibilities.
Highlights
I started the summer with a media alumni event in New York for so many of our post- Boston Consulting Group (BCG) success stories. In the last week, I was fortunate to have two more joyous (yes, I am intentionally choosing that adjective!) events:
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Visiting the New York Mets (with help from my friend M. Scott Havens) for my fantastic and tight New York media team: Alex Bostrom Nathan Micon Gary Knell AJ Marino James Reiner Sarah Goldschmid Ruben Moise Kelsey O. Grace Zhao Aneri Kinariwalla Matt Vergari Nidhi Sinha with a west coast guest of Simon Bamberger, alumnus guest Chris Hogbin, and Harvard Business School alumna guest Janet Balis with Mr and Mrs Met Mascots, all organized by my dedicated assistant and partner Lurie Jackson. Couldn’t resist a picture of the 7 train on Metropolitan Transportation Authority!
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And then this week, Simon returned the favor and I was able to join my fellow BCG partners (Simon, Santiago Ferrer, Lianne Pot, Daniel Acosta Debbie Afar) in celebrating our media and tech alumni on the creative coast, where I talked to my old and invaluable partner James Cooper and a whole bunch of impressive bcg’ers doing important work across our industry: Eric Rodli Robin (Shenqing) Tang Alejandro Borgia Amy Hernandez Turcios Mike Zhu Christopher Södergren Carmen Bona Justin Eli
Who said you can’t have fun work events in the summer? Great to see you all. Proud of your work; paying attention to your futures.
What do Harley-Davidson Motor Company Red Bull recently Northwell Health and now Chick-fil-A Restaurants have in common? They all believe that #everycompanywantsmedia and that #everycompanywantstobeamediacompany.
They believe that content can create passionate audiences and those audiences can be customers. The techniques, if not the biz model, of media.
We at Boston Consulting Group (BCG) wrote about this in the Spring and I am proud that Haley Raphael Nathan Micon Alex Bostrom are on to something. Please see our paper: https://lnkd.in/egVS4Mdu
My colleagues across retail, packaged goods, automotive, medtech, and insurance all are getting religion too on this idea of companies having content divisions to build client relationships: Peter Dewey Felix Stellmaszek Dan Wald Rich Hutchinson Vikram Aggarwal Micah Jindal and others…
Will you join us? Do you want help to see what these companies see? Let’s talk about media as a capability.
https://lnkd.in/e4mc6hSH
