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Nebojsa Radovic

User Acquisition 🚀 Mobile Gaming 🔐 Crypto Curious

Nebojsa Radovic is the Director of User Acquisition at Zynga, a prominent mobile gaming company. He has a solid background in mobile marketing, showcasing extensive leadership experience in the field. Radovic is known for his strategic insights and contributions to user acquisition strategies within the gaming industry.

Education and Career

  • Education: He studied at Hult International Business School, which has equipped him with a strong foundation in business and marketing principles.
  • Professional Experience: At Zynga, he focuses on optimizing user acquisition efforts, leveraging data-driven strategies to enhance engagement and growth.

Contributions and Insights

Radovic actively shares his insights on various platforms, particularly LinkedIn. He engages with topics related to mobile marketing trends, user acquisition challenges, and industry developments. His posts often reflect on significant changes in the landscape, such as the impact of Apple's App Tracking Transparency (ATT) on marketing strategies.13

Community Engagement

He is also involved in community discussions and events, such as MAU (Mobile Apps Unlocked), where he connects with other professionals to share experiences and strategies in mobile marketing.24

Overall, Nebojsa Radovic is a notable figure in mobile marketing, particularly within the gaming sector, recognized for his expertise and active participation in industry dialogues.

Highlights

Sep 6 · twitter

Just realized, it's been 12 years exactly since I moved to the US. Time flies... https://t.co/A69YVfBgrW

Just realized, it's been 12 years exactly since I moved to the US. Time flies... https://t.co/A69YVf
Jun 12 · linkedin

I've been traveling all week, so I have yet to have a chance to provide more detailed feedback about AdAttributionKit (AAK). Thankfully, Eric Seufert was (as always) up to the task and delivered a thorough breakdown in time.

From my perspective, the most significant update is the shift away from fidelity-type, which I view as a positive development. This change has the potential to level the playing field between networks and could position Meta more favorably in the attribution waterfall. It also, to some extent, renders the MMP's transition to more engagement types less relevant. In this new landscape, an engaged view is simply a 2s view. This could lead to shorter ad banner refresh rates and potentially lead to impression spamming.

The reengagement piece was announced last year, so it's not a surprise. Applying the same Crowd Anonymity logic (as discussed in the previous article) to re-engagement campaigns is too restrictive and will lead to poor signal.

One last thing — I am really interested to see whether third-party app stores will introduce their own advertising ID/attribution solution using first-party IDs. This seems logical as it will allow them to provide higher signal quality and better targeting capabilities. The main question is, will Apple turn a blind eye to this?

The link to Eric's full article is in the comments section.

Related Questions

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Nebojsa Radovic
Nebojsa Radovic, photo 1
Nebojsa Radovic, photo 2
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Location

San Francisco, California, United States