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Nefatari Cooper

Creator and Social Media expert specializing in Influencer Marketing | Social-Media Strategy | RFP Projects | TikTok Marketing | Content Strategy and Creative Direction I Creator Marketing

Nefatari Cooper has a diverse background and extensive experience in marketing, entertainment relations, celebrity dressing, and branding. She has worked at ANN TAYLOR and BCBG MAXAZRIA GROUP, where she was actively involved in these areas. Additionally, she collaborated with Olympic Gold Medalist Sanya Richards-Ross at News Ink Consulting, focusing on influencer outreach, press relations, innovative marketing strategies, and event management. Nefatari also served as a Consultant for Global Social Media at Nars Cosmetics.

Highlights

Jan 18 · linkedin

The creator econconmy has become a half a BILLION dollar industry and still growing. Protect your coins on paper! Here are my top two faves from Women in Influencer Marketing 's 10 Common Legal Mistakes with Jeanne Hamburg and Jessy Grossman:

  1. Failure to Include Important Provisions in Influencer Endorsement Agreements: not addressing issues such as expenses within a contract or clearly outlining the scope within an influencer agreement can lead to wasted time down the road and lots of money left on the table for the influencer.
  2. Failure to Address Artificial Intelligence in Contracts: as we continue to learn about AI, it's imperative that we keep abreast of how it affects influencers' content and the brands' right to manipulate influencer content via AI. These elements can be used as leverage and will allow agents and influencers to negotiate a better deal on behalf of the influencer.
Feb 22 · linkedin

Proud to be a part of the Black In Corporate team, partnering with Kering for the second installment of our mentorship program lead by Candace Marie Stewart! Learn more & apply here: https://bit.ly/3IJFws2

Thanks to WWD for the great feature!

https://lnkd.in/dQUiH-Nb

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Location

New York, New York, United States