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Neha Singh

Founder & CEO at Obsess

Neha Singh is the Founder and CEO of Obsess, an experiential e-commerce platform that enables brands and retailers to create visual, immersive, 3D virtual stores.124 She founded Obsess in July 2016 with the goal of revolutionizing the e-commerce interface for today's consumers.5

Prior to founding Obsess, Singh held several notable positions:

  1. Head of Product at Vogue (2012-2016), where she was responsible for product strategy and technology execution of Vogue's digital business.24

  2. VP of Product and Engineering at AHAlife, an e-commerce startup for luxury lifestyle products.24

  3. Senior Software Engineer at Google (2005-2010), where she worked on projects like Google AdWords and Google News.23

Singh's educational background includes:

  • Undergraduate Computer Science degree from The University of Texas at Austin.12
  • Graduate Computer Science degree from MIT.12

Under Singh's leadership, Obsess has launched over 350 AI-powered experiences for companies such as Ralph Lauren, L'Oréal, Crate & Barrel, Unilever, and Mattel.1 The platform aims to bridge the gap between consumer engagement, digital commerce, and retail operations in a highly branded, elevated way.1

Singh's expertise in technology and retail has made her a sought-after speaker and thought leader in the field of immersive commerce and virtual retail experiences.67

Highlights

Apr 3 · linkedin

Super excited for the next edition of the Crate and Barrel virtual store – for the spring, a beautiful cherry blossom-adorned virtual rooftop is now open https://lnkd.in/eBTdpC7y, where you can see the latest outdoor furniture pieces, décor, lighting and tableware against the NYC skyline. Then, hop back down to the main store to shop the latest kitchenware collection, and build-your-own-bouquet with new spring flowers. The entire super photorealistic experience is CGI / 3D. Congratulations to Sebastian Brauer and the Obsess team on another spectacular immersive shopping experience! Nothing better to put you in the mood for summer. #virtualstore #immersiveshopping #furniture

Feb 23 · linkedin

If you are a Beatles fan, check out the immersive experience marking the 50th anniversary of The Beatles' first visit to the US this month! https://lnkd.in/e2bjGHBW You can shop for merch, see an interactive visual timeline of the visit, send a postcard to a friend, or take a selfie with The Beatles. #thebeatles #virtualshopping #immersiveexperience

Related Questions

What inspired Neha Singh to start Obsess?
How does Obsess differentiate itself from other e-commerce platforms?
What are some notable brands that use Obsess?
What challenges did Neha face while developing Obsess?
How does Neha's background at Google influence her approach at Obsess?
Neha Singh
Neha Singh, photo 1
Neha Singh, photo 2
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Location

New York, New York, United States