Suggestions
Neil Follett
President and Founder of Brightworks Interactive Marketing
Neil Follett is the President and founder of Brightworks, an agency he established over 10 years ago.2 He is passionate about promoting a culture of creativity and excellence at the company.2 Neil is also involved in various other ventures:
- Co-Founder of Propeller Events3
- Chair of PharmaBrands™3
- Founder of Studio2453
- Host of The Innovation Day Podcast3
- Host of the PharmaBrands Podcast3
Neil has been active in the pharmaceutical marketing industry, serving as President of the Ontario Pharmaceutical Marketing Association and as part of the Executive Leadership Team for Women Leaders in Pharma.4 He has over 500 connections on LinkedIn and is based in Toronto.1
For a decade, Neil hosted a conference called Innovation Day through his agency Brightworks5, demonstrating his commitment to fostering innovation in his field.
Highlights
4 Reasons your boss should pay for you to attend PharmaBrands:The Age of AI.
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Because you won’t quit! A recent LinkedIn survey found that 94% of employees would stay longer at a company if it invested in their career… I mean, your boss doesn’t want you to resign, do they?!
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Heck, they’ll MAKE money! IDC reports that GenAI will increase marketing productivity by 40% in the next 5 years. Depending on what you make, if you are even 0.5% more efficient after the conference your company will be ahead of the game by sending you.
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You need this! Learning from within your organization can only go so far, getting information, insights and inspiration from other sources is key to growth. A recent article in Forbes stated that 55% of employees felt they need additional training, outside of what their company offered, to perform better in their roles.
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It will fire you up! An NIH study (and those folks don’t mess around with their studies!) revealed that networking reduces work-related exhaustion and increases job satisfaction, career optimism and career satisfaction. Doesn’t your boss want you to be less exhausted and more optimistic? I mean, with those stats it is hard to imagine any good manager saying “no” when it comes you approving you heading to PharmaBrands:The Age of AI on June 18th. And if they need a nudge, Early Bird pricing ends on Friday... don't delay!
Soooo much innovation, so little time!
With all my posting about Propeller Events I've failed to promote a whole bunch of Innovation Day Podcast episodes! We've had some really amazing guests of late, and there is a little something for everyone in Season 3. Boy do I love hosting this series and getting to meet such interesting founders, creators and thinkers.
You'll find us wherever you listen and you can check out some of these recent episodes:
Ali Sabti, Founder of OtO Inc., on curiosity, tinkering and building a product that really (really) meets customer needs.
Craig Follett, Co-Founder of Peggy, on collecting, selling and loving art without having to be in the 1%.
Tony Richardson, Co-Founder and CDO of RUX, on inspiration, getting a product to market and design with purpose.
Eric Beynon, President, Sustainable Growth Company, on open innovation, the XPRIZE and reasons for hope.
Give us a listen and let me know what you think!
