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Neil Golden

Vice President, Marketing & Consumer-Business Insights at McDonald's Corporation

Neil Golden is a former high-ranking executive at McDonald's who played a significant role in the company's marketing and growth strategies. Here are the key details about his career at McDonald's:

McDonald's Career

Neil Golden served as the Senior Vice President and Chief Marketing Officer (CMO) for McDonald's USA from November 2007 to September 2013.14 During his tenure as CMO, he:

  • Contributed to record visitation, sales, profits, market share, and stock valuation for the company1
  • Oversaw a $450 million national media spend2
  • Led numerous customer-driven initiatives that transformed the business and brand2
  • Achieved all-time highs in key financial measures, growing sales by 7%, customer visitation by 4%, and market share by 5%2

Other Roles at McDonald's

Before becoming CMO, Golden held various positions of increasing responsibility at McDonald's since 1989.3 Some of his previous roles included:

  • Vice President of Business Planning & Research (2004-2007)2
  • Vice President of Adult Brand Group (2002-2004)2
  • Division Marketing Officer (1997-2001)2

Achievements

During his time at McDonald's, Golden:

  • Spearheaded the design of a new product platform that added $400 million in incremental revenue2
  • Launched and sustained a national "value" platform generating approximately $500 million in annual revenue since 20022
  • Managed corporate sponsorships for major events and organizations like the Olympics, NBA, and NASCAR2

Neil Golden retired from McDonald's in February 2014 after a 24-year career with the company.45

Highlights

Aug 23 · Forbes
Beyoncé’s Renaissance World Tour Proves Focusing On A Marginalized Community Doesn’t Diminish Sales - Forbes
Beyoncé’s Renaissance World Tour Proves Focusing On A Marginalized Community Doesn’t Diminish Sales
Jan 4 · allmine.com
Neil Golden Net Worth (2024) - Wallmine
Aug 27 · StreetInsider.com
Form N-PX VANGUARD FENWAY FUNDS For: Jun 30 - StreetInsider.com
McDonald's Chief Marketing Officer, Neil Golden joins the Real-Time ...
Sep 24 · latimes.com
Neil Golden out as McDonald's U.S. marketing chief
McDonald's Neil Golden out as U.S. chief marketing officer
Sep 24 · chicagotribune.com
McDonald's U.S. marketing head is retiring - Chicago Tribune

Related Questions

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Location

Winnetka, Illinois, United States