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Neil Stout

I am a Data Artist.

Neil Stout is an executive-level technological team leader with 20 years of experience. He brings a wealth of domain knowledge, strategic problem-solving skills, and business acumen to drive profitable decisions for leading global companies. Neil's expertise in data analysis focuses on using storytelling and data visualization to convey key insights that foster innovation and competitive advantages. He is dedicated to mentoring his teams, fostering strong relationships built on trust and mutual respect.

Highlights

Jan 1 · linkedin

I’m not ready. And there is no back up plan.


These are the kinds of thoughts that usually push us back toward the straight & narrow.

That stop us in our tracks of pursuing what we really want to accomplish or achieve.

For me though, at almost 40, having come out on the other side of some of the hardest personal times of my life the past two years…And much stronger and better off for it. This is the time to get back to being who I am and most importantly what I am great at.

So, I’m taking a huge risk and leaning into what makes me feel professionally purpose-driven.

This also meant resigning from my comfortable job as a VP of Analytics. Taking some time for myself. And starting the new year focused on creating my own business.

Some close to me may already know that, after I was laid off from what I thought was as close to a forever job I had ever felt before, I decided to start my own company, Incite 🧠🔥💵.

But now it’s time for everyone in my network to know too!

Incite is about ideas. It’s about turning data from mindless spreadsheets and boring bar charts into strategy that inspires creativity.

Data for doing. 🤓💪🏼

It’s about fostering inspiration and confidence in those strategic choices we might not otherwise see or intuit, if we didn’t look closely enough or analyze the patterns.

I’ve been doing this kind of work under different titles and company logos for nearly two decades now. Long enough to know that there are a thousand other agencies and practitioners that say they do the same.

And to be honest, maybe they do. This is one of the many reasons that I don’t feel ready and maybe even a little scared.

  • No Website 👩‍💻
  • No Marketing or Sales Collateral 📢
  • No Business Plan 📄
  • No Business Cards 🪪
  • No Investors 💰
  • No Retained Revenue 📈
  • No Back Up Plan 😰
  • And No Doubt 😎

That’s becuase, I’ve had so many of you encourage and support me in believing that the way I see data, interpret it, and tell stories that inspire action from it…is unique and valuable.

And I couldn’t ever do this without you!

I started Incite out of necessity in a tough job market which we all suffered through last year, but also out of a desire to do data analysis for marketers and public relations professionals in the ways I always wanted and envisioned. Ways that are edgy, unapologetic, rooted in undeniable defensibility, and focused on empowering audaciously amazing business action.

Here’s to 2023! Here’s to the amazing clients that have already shown belief in what Incite is capable of. And here’s to all of the many supporters, friends and family that have been there for me so that I can take this step and try to build something great.

If you’re starting the new year with thoughts about your audience, the media landscape they care about, how your campaigns and messaging are aligned to their interests and how you’re fairing against competitors in winning them. Let’s talk soon!!

May 4 · linkedin

Absoluteness is not actually reality.

As I was sitting in my garage this morning, watching my children driven away to school, the grey strength of storm clouds pushed in and swayed the trees as far as I could see and I noticed rain drops beginning to fall.

To most its a fairly meaningless naturally occuring event, but to me it’s always felt fascinating. So, with my warm coffee in hand I just sat in the dry windy calmness of my garage and watched the storm unfold.

Lightning cracked horizontally through the innards of the clouds. Thunder bellowed strongly but somewhat muted, like the sound of an old man rising from a rocking chair on his front porch.

As I looked down, the rain drops had begun to speckle the driveway with the wetness from their recent reuniting collission with the earth. But I couldn’t help not notice how much dry pavement could still be seen. Afterall, it was raining quite hard now and had been for nearly 5 minutes, and it seemed odd to me that the storm’s onslaught could have left any remnants of dry earth undrenched.

That made me think about how long it might take to completely saturate the ground I was staring. How many tens of thousands of randomly falling rain drops would it take to cover a 400 square foot piece of pavement?

Continued in comments...

Neil Stout
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Location

Austin, Texas, United States