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.Nelio de Barros ️
UX Design Lead at uhex.design - AI/UX
Professional Background
Nelio de Barros is a prominent Senior UX Manager based in Zurich, Switzerland, who has dedicated over 18 years to the realms of digital design, user experience (UX), art direction, and branding. His professional journey is a testament to his commitment to excellence at the intersection of design and technology. Nelio's career began in earnest when he took on his first paid project in 2001, creating an online shop for a friend in exchange for a PlayStation, which ignited his passion for digital design and entrepreneurship.
His academic background is robust; Nelio holds a Master's degree in Design and Visual Culture from IADE - Creative University in Lisbon, where he developed a strong foundation in visual communication and user interaction. Following his graduation, Nelio honed his skills in web design at one of Lisbon's leading agencies and later made significant contributions in motion design for the largest television network in Portugal.
Upon relocating to Switzerland, Nelio continued to expand his horizons and professional repertoire. He worked with a renowned brand design agency in Lausanne, where he showcased his ability to blend design with strategic foresight. As an entrepreneur, he founded his design studio, Kinobrand, and co-founded Luma7, a startup dedicated to developing cutting-edge solutions for the Parliament of Wallis. His role as a UX Manager within the Vorwerk Group for over five years saw him lead projects across Europe, the USA, and Mexico, further solidifying his reputation in the global design landscape.
Education and Achievements
Nelio de Barros's educational journey has been pivotal in shaping his approach to UX design and brand strategy. He studied at Venture Plan, and he earned both his Bachelor's and Master's degrees in Visual Design at IADE - Creative University. His academic achievements have been complemented by various professional roles, including serving as an Invited Lecturer in Branding and Innovation at HEIG-VD, where he inspired the next generation of designers.
His commitment to the creative community is evident through his involvement in multiple initiatives, including organizing the monthly CreativeMornings events in Geneva, which foster networking and learning among design professionals. This dedication not only reflects his passion for design but also his belief in the collaborative nature of the creative economy.
Notable Projects and Contributions
Nelio has an impressive portfolio showcasing his expertise in user experience design, creative technology, and artificial intelligence. As the UX Design Lead at Uhex.Design, he helps brands navigate the complexities of digital transformation, pushing their creative boundaries through innovative design solutions that effectively meet user needs.
His previous work with Kinobrand as a Typeface Designer and Lead UX Designer underscores his versatility and skill in various aspects of digital and visual communication. His background in motion design at SIC - Television Broadcasting further enhances his understanding of media theory and new media art, contributing to his holistic approach to design projects.
Notably, Nelio has also engaged in educational roles, providing coaching in branding and design during Startup Weekend, helping to inspire new entrepreneurs and designers to excel in their creative ventures.
