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Nelleke Harmse

🙋‍♀️ Freelance Digital Product Designer - UI, UX, Strategy

Professional Background

Nelleke Harmse is a distinguished freelance UX/UI designer bringing over 16 years of rich and diverse experience to the world of digital design. She has carved a niche for herself by skillfully blending visual aesthetics with user-centric functionality. Notably, her recent work includes the design of Tikkie, a Dutch FinTech app that remarkably amassed over 6 million users within just three years of its launch. Nelleke's journey has equipped her with a profound understanding of creating intuitive and engaging digital products that resonate with users across varying demographics.

Nelleke's work history is impressive and varied. She has had the privilege of collaborating with numerous iconic global brands as well as leading advertising agencies. Her portfolio features prestigious names such as Tommy Hilfiger, IKEA, Thermomix, Canon, Sony Europe, McDonalds, eBay, Philips, and several others. This breadth of experience reflects her versatility and deep understanding of e-commerce, B2C, and B2B initiatives, combined with a strong aptitude for responsive websites, native app development, advertising campaigns, and both print and digital formats.

Education and Achievements

Nelleke boasts a solid educational foundation from CIBAP [MBO], where she studied graphic design, marketing, communication, photography, film, 2D, and 3D design. This background has played a crucial role in shaping her design philosophy, which merges creativity with strategic thinking. Her profound knowledge in these fields shines through in her design approach, from conceptualization to execution, ensuring that each product she delivers stands out in its respective market.

Throughout her career, Nelleke has earned several prestigious awards that underline her capabilities and contributions to the industry. Some of her accolades include:

  • Silver Mobile Spin Award for Tikkie
  • DDMA Mobile Award for ‘Best Mobile Experience’ for Tikkie
  • iCulture Award for ‘Best New Dutch App’ for Tikkie
  • Bronze Assegai Award for the project 'Pass the Parcel'
  • Bronze Craft Award and 3x Silver Core Award for 'Close The Tap'

These awards highlight the impact of her designs, not just aesthetically but also in their effectiveness in user engagement and experience.

Recent Projects and Innovations

Nelleke's recent work is characterized by a strong focus on product strategy and innovative design solutions. Her recent projects include:

  • Development of product strategy and future vision for Tikkie, enhancing its market position and user experience.
  • Designing and validating the Tikkie Waiter-less payment app, a pioneering solution tailored for restaurants and bars, showcased at tikkie.me/horeca.
  • Creating a 3-tap checkout E-commerce plugin for Tikkie, streamlining the purchasing process for users.
  • Leading the global 'Recipe platform' for Thermomix, thereby linking design with culinary innovation.
  • Mapping out product strategy and future vision for both IKEA and eBay, two giants in their industries.
  • Improving product pages and the search journey for Marktplaats/eBay, enhancing overall user accessibility.

These projects exemplify Nelleke's commitment to pushing boundaries and creating user-friendly solutions that solve real-world problems.

Skills and Interests

Nelleke's core expertise lies in UX and UI design, product strategy, and user experience optimization. However, her interests extend beyond visual design, encompassing areas such as copywriting, animation, video production, psychology, and conversion optimization, demonstrating her well-rounded approach in the ever-evolving tech landscape. The breadth of her knowledge is evident in the way she interlaces design with a deep understanding of marketing and strategy, enabling her to deliver products that not only look appealing but also perform effectively.

She often expresses a desire to launch her own product in the future, reflecting her entrepreneurial spirit and passion for innovation. In the meantime, she dedicates her skills towards empowering innovative brands and ambitious entrepreneurs, helping them to achieve their professional goals and realize their visions in the digital space.

Connect with Nelleke

For those interested in collaborating with Nelleke, she welcomes communication via email at [email protected], or feel free to reach out through chat. Her approachable personality and readiness to assist others make her a valuable partner in any design-driven project.

As a dedicated professional with a robust background and accolades to her name, Nelleke Harmse stands out as a leading figure in the UX/UI design sphere, continuously advancing the standards and potentials of digital product design.

tags':['UX Design','UI Design','Freelance Designer','Digital Product Designer','Product Strategy','Visual Design','E-commerce','B2C and B2B','User-Centric Design','Brand Collaboration','FinTech Apps'

Nelleke Harmse
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Location

Amsterdam, North Holland, Netherlands