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Netta Dobbins
CEO at Mimconnect- Helping Companies Recruit, Retain And Develop Diverse Talent. Author of #LetsCircleBack.
Netta Dobbins-Cunningham is a seasoned marketing coach, consultant, entrepreneur, and DEI strategist dedicated to uplifting small businesses and nonprofits. With close to a decade of experience, Netta has collaborated with a wide array of organizations, from Fortune 500 companies to dynamic startups, to implement top-tier DEI practices that foster business development.
Her accomplishments have earned her recognition in publications like Forbes, Fast Company, Nashville Biz Journal, and The Tennessean. She has contributed as a guest writer for esteemed platforms such as Adweek and Worklife, a subsidiary of Digiday.
Netta's accolades include being honored as one of Adweek’s 2022 Women Trailblazers, receiving the Jane Walker First Women Grant, and being spotlighted as an entrepreneurial influencer by McDonald’s.
As the visionary founder of Mimconnect, Netta led the company for over seven years, creating strategies to assist organizations in recruiting, retaining, and fostering diverse talent. She was selected to represent Tennessee as the distinguished Grow With Google Digital Coach in January 2023, empowering diverse entrepreneurs and small business owners by imparting essential skills like enhancing customer engagement and bolstering online sales through free workshops.
Recognizing the marketing needs within the small business sector, Netta leveraged her expertise to establish a cutting-edge marketing coaching and consulting agency. This agency has become a trusted guide for small businesses and startups in developing revenue-generating brands with notable visibility.
Prior to her entrepreneurial triumphs, Netta left a mark in New York City's entertainment PR arena, securing press for prominent entities such as Clive Davis, PBS, Sony Legacy Artists, Airbnb, and Marvel. Transitioning to advertising, she led strategic efforts at a premier cultural marketing agency, crafting impactful campaigns for esteemed brands like State Farm, Kaiser Permanente, and NIKE to engage diverse audiences both online and offline.
Netta holds a Bachelor of Science in Communications from Middle Tennessee State University and holds DE&I certifications from Cornell University. Currently, she is broadening her horizons through an MBA program at Vanderbilt University, continuing her pursuit of knowledge.
