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Netta Gross

Global Head of Creator Programs, YouTube Marketing

Netta Gross is currently the Global Director of Brand & Integrated Marketing for Creators at Meta, where she leads a team supporting creators across Instagram, Facebook, and Meta's new app Threads.1 However, her career has been closely tied to YouTube and Google for many years.

Prior to her role at Meta, Netta spent 12 years at YouTube and Google, where she played a crucial role in developing and executing programs and campaigns to support creators.1 During her time at YouTube, she held the position of Global Head of Creator Programs in YouTube Marketing.2

Netta's background includes:

  • A double major in psychology and economics from Tel Aviv University1
  • Three years of service in the Israeli Army as a Space Satellite Officer1
  • Experience as a marketing manager at YouTube, helping advertisers and agencies maximize their use of the platform1
  • Work on marketing programs for Google's consumer-facing products1

Her expertise lies in combining anthropology, data, and creative storytelling to help advertisers and agencies understand and connect with YouTube's vast audience of over one billion people.1 Netta's work has involved studying YouTube viewers' behavior and translating those insights for major US advertisers and ad agencies.1

Highlights

3 marketing myths we debunked by studying YouTube's audience
3 marketing myths we debunked by studying YouTube's audience
Jan 29 · mediavillage.com
Netta Gross | MediaVillage
Netta Gross | MediaVillage
Marketing to Gen Xers? Here's What They're Watching on YouTube
Jan 22 · iza.co
Netta Gross - Global Head of Creator Brand Marketing, YouTube at ...
Apr 3 · x.com
Netta Gross (@Nettagr) / X
Netta Gross (@Nettagr) / X

Related Questions

What are some of Netta Gross's most notable achievements at YouTube?
How does Netta Gross integrate anthropology and data in her marketing strategies?
What was Netta Gross's role in the Israeli Army?
How did Netta Gross's double major in psychology and economics influence her career?
What are the main responsibilities of the Global Head of Creator Programs at YouTube?
Netta Gross
Netta Gross, photo 1
Netta Gross, photo 2
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Location

New York, New York, United States