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Neville Hobson
Social Strategist, Consultant, and Podcaster
Who is Neville Hobson?
Neville Hobson is a UK-based social strategist, communicator, writer, and podcaster with a significant presence in the digital and social media space. He works at the leading edge of innovation, experimenting with new technologies and their roles in organizational communication.1
As an independent consultant, Neville works with several organizations to help them create and build foundations for authentic engagement to develop and expand their online presence, reach and influence.1 He has been a business podcaster for over 19 years, continuing to devote time and passion to podcasting including his flagship show 'For Immediate Release' that he co-founded with Shel Holtz in 2005.1
Key Roles and Positions
- Non-Executive Director & Advisor at Cerulean Blue Technology Partners, a Web3 startup bringing innovation to NFT marketplaces and communities, since February 20221
- Podcast Host at Clarivate from May 2022 to May 20241
- Co-Host of The Small Data Forum (SDF) podcast from May 2016 to February 20241
- Director of Digital Marketing at the Internet Society from February 2019 to December 20201
- Social Media Strategist at the Internet Society from January 2018 to December 20201
Neville is a Founding Fellow of the Society for New Communications Research (SNCR) and was an accredited member of the International Association of Business Communicators (IABC) for nearly 20 years.1
Highlights
💡 From the fediverse to the Kamala Harris election campaign, SEO, and more: Insights in FIR 425. In this episode of our For Immediate Release podcast, Shel Holtz, SCMP, and I explore six key topics that are shaping the future of business, communication, and technology:
🔹 Fediverse and Digital Sovereignty: We discuss the growing disillusionment with platforms like X and the potential for governments to establish their own instances on the fediverse to maintain digital sovereignty and control over public discourse.
🔹 The Decline of Individuality: A recent study shows a significant decline in people’s desire to stand out over the past 20 years, which has implications for society and how businesses engage with their audiences.
🔹 Corporate DEI Backlash: With growing political and social backlash against Diversity, Equity, and Inclusion (DEI) initiatives, some companies are scaling back their efforts. But are they abandoning these goals or just changing how they communicate them?
🔹 Impact of Disabling Social Media Comments: Research reveals that disabling comments on social media can harm the perception of influencers and public figures, making them appear less sincere and likeable.
🔹 Kamala Harris’s Gen Z Campaign Strategy: We delve into how Kamala Harris’s campaign successfully engages Gen Z voters by mastering platforms like TikTok and leveraging influencers to drive massive engagement.
🔹 AI and the Future of SEO: The rise of generative AI and concepts like 'zero-click search' are changing the SEO landscape, with new strategies needed to maintain visibility in an increasingly AI-driven search environment.
🔊 For a deeper dive, listen to episode 425 of the podcast - check out the full blog post with audio player here: ⬇️
#Podcast #BusinessTrends #AI #DEI #DigitalMarketing #SEO
🚗 Exploring the Future of Transportation: A Dive into Toyota's New Engine Debate. On the Threads social network, a lively debate unfolded about Toyota's new internal combustion engine.
The company claims this engine can burn any fuel type, generate more power, and consume less fuel, and it will fend off electric vehicles for years to come. Critics say Toyota should focus on EVs as part of addressing the consequences of vehicle emissions on climate change, among other things.
I've posted an analysis of the discussion that uncovers the main topics, common themes, and overall sentiment of the comments. It also spotlights the emergence of new information and fresh perspectives.
Key Insights: 🔹 Skepticism about Hydrogen Fuel Cells: Many commenters cited the inefficiency of hydrogen, high production costs, and lack of infrastructure. 🔹 Comparison with Electric Vehicles: Comments compared the new engine unfavourably to EVs, highlighting their higher efficiency, lower operating costs, and simpler mechanics. 🔹 Criticism of Toyota's Strategy: Some commenters criticised Toyota for focusing on combustion engines instead of fully embracing electric vehicles, suggesting that the company is missing the boat on EV technology.
I've added some thoughts on how open discussion on Threads also serves as a case study on the nature of sharing passionate opinions on social networks and online forums, and analysing discussion outcomes.
You can read the full analysis on my blog ⬇️
How do you see it? Share your thoughts on the future of transportation 🚗💡 #transportation #ev #ice #hydrogen #debate #socialnetworks
