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Niall MacKenzie

Head of US Sports Betting at Google

Niall MacKenzie is a seasoned professional with a strong educational background and a wealth of experience in the digital marketing and sports betting industry.

He obtained a Bsc 2:1 (Hons) in Management Sciences and Quantitative Methods from Loughborough University, showcasing his academic excellence and analytical skills.

Prior to his current role as Head of US Sports Betting at Google, Niall held various key positions at Google, including US Sports Betting & DFS Industry Lead, Senior Agency Lead - US, and Industry Manager for Sports Betting, Gambling & eGaming in EMEA.

His diverse professional journey also includes roles such as Performance Account Director at MEC, Digital Account Manager at DigitasLBi_UK, and Brand Strategy & Business Development at Amadeus IT Group.

With a solid foundation in marketing and business development, Niall MacKenzie has demonstrated his expertise in driving success and growth within competitive industries.

His background includes a mix of strategic leadership, digital marketing, and client management, making him a valuable asset in the dynamic and evolving landscape of sports betting and digital advertising.

Niall's experience at top-tier companies like Google and his educational achievements reflect his commitment to excellence and continuous professional development.

His passion for the sports betting industry coupled with his analytical mindset positions him as a leader in driving innovation and advancing strategies in the digital marketing realm.

Niall MacKenzie
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Location

New York, New York, United States