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Niall O'Gorman
Founder of MarketSizer Data-Driven Decisions® & Co-founder of ChannelSight | Driving Innovation in Startups | Advocate for Neurodiversity and AD⚡HD
Niall O'Gorman boasts a technology career of over 25 years, with experience in large corporations and SaaS start-ups, including co-founding ChannelSight and founding MarketSizer Data-Driven Decisions®.
He is the mind behind TamCalc Limited, MarketSizer Data-Driven Decisions® - a Competitive Subscription Intelligence and Market Insights Platform that drives data-driven decisions throughout the SaaS customer lifecycle.
His corporate intrapreneurial and start-up entrepreneurial skills help him spot and capitalize on market opportunities effectively, employing innovative techniques and agile strategies.
Niall embraces his AD⚡HD as both a growth driver and guiding principle, advocating for neurodiversity and diversity in the start-up ecosystem.
Niall has educational qualifications in Connected Commerce & Future Digital Trends, Information Technology, and Leaving Cert from reputable institutions like School Of Life, FAS, and Ashfield College.
He has held key positions including Founder & CEO at MarketSizer Data-Driven Decisions®, Shareholder at ChannelSight, Advisor to the Board at Recipe Guru, and Regular contributor at Irish Tech News.
In his extensive career path, he has served in roles like Global Director eCommerce Strategy and Innovation, Interim-Global Digital Transformation Lead Coffee, and Vice President Sales & Operations, Europe in renowned organizations across diverse industries.
Highlights
📝 A Cautionary Tale: The "Oasis Effect" on SaaS Pricing 🚨
Imagine this: you're a die-hard fan, eager to see your favourite band at their long-awaited reunion tour at Croke Park, Dublin.
While I wouldn’t quite describe myself as a die-hard fan, I was keen to buy two tickets for a band we both enjoy, for a concert that will no doubt be a great gig next year.
Like thousands of others, I spent four hours on Saturday in an online queue, constantly refreshing the page, eyes glued to the screen, only to be met with ticket prices that felt more like a mortgage payment.
Frustration levels? Off the charts. Trust in the vendor or brand? Completely shattered.
Now, let’s draw a parallel with the world of SaaS.
Many SaaS vendors start with an attractive price – a “too-good-to-be-true” entry-level offer that draws you in. But as your needs grow, so do the costs.
Suddenly, essential features are locked behind paywalls, usage fees skyrocket, and hidden charges appear out of nowhere. What began as a promising partnership turns into a financial burden you weren’t prepared for.
This is the "Oasis Effect" in SaaS pricing – an enticing initial offer followed by a sense of being “priced out” or misled. The impact? Lost trust, customer churn, and a damaged reputation that no business can afford.
What’s the lesson here?
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Transparency is Essential: Make your pricing clear, fair, and predictable. Customers need to know what they’re committing to from the start.
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Focus on Value, Not Just Price: Deliver genuine value rather than hiding key features behind premium tiers.
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Trust is Paramount: Building trust with your customers is far more valuable than any short-term gain from hidden fees or sudden price hikes.
#SaaS #PricingStrategy #CustomerExperience #Transparency #Trust #CautionaryTale
🎉 Great news to wrap up the week! 🚀 MarketSizer Data-Driven Decisions® has been named one of the "100 hottest Irish start-ups to watch in 2025" by John Kennedy, editor Thinkbusiness.ie 🏆
Our mission: to empower Sales Leaders at SaaS companies with actionable, competitive, subscription-level intelligence to boost sales, drive expansion, shorten sales cycles, and enhance retention. 💡
Huge thanks to our amazing team, investors, and everyone supporting our journey! Here’s to what’s next! 🌍
Read the full list here: https://lnkd.in/eiqYvz-w
#Startups #Innovation #SaaS #MarketIntelligence #Growth #Teamwork #DataDrivenDecisions
