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Niamh Shuman
Helping U.S. companies scale their teams with the world class talent on their doorstep in Northern Ireland
Niamh Shuman is a distinguished leader renowned for her impressive career in Foreign Direct Investment, Economic Development, and Trade Development. With extensive expertise in global expansion and relationship development, she has played a critical role in driving economic progress for Northern Ireland and helping businesses realize their potential in international markets. As Vice President of Business Development at Invest Northern Ireland – Americas, Niamh has successfully spearheaded initiatives that support the growth of businesses operating in both local and global arenas, ensuring that cultural and economic ties strengthen between nations.
Active in Women in Leadership initiatives, Niamh has made a significant impact on encouraging women's professional development and representation in leadership roles. She not only serves as a role model for aspiring leaders but also shares her knowledge as a frequent speaker at various Ulster University initiatives. Her commitment to fostering the next generation of leaders was further solidified through her role as a guest lecturer at St Mary's College, part of Queen’s University Belfast, where she imparts her wisdom and insights to students eager to enter the workforce.
Niamh’s academic background is diverse and robust, having obtained a Bachelor's degree in International Business Communications from the University of Ulster, with concentrations in French, Spanish, Marketing, and ICT. She has complemented her education with studies in International Marketing, Economics, Translation and Interpreting at Université Marc Bloch in Strasbourg, and Spanish Language and Culture at Universidad de Santiago de Compostela. Additionally, her professional development includes valuable certifications from renowned institutions such as the Chartered Management Institute for CMI Certification, a Women’s Leadership Program, and Business Analytics for Managers from Babson College, as well as Writing for PR & Marketing from Harvard Extension School. This extensive educational background has equipped Niamh with a diverse skill set that spans multiple disciplines, positioning her as a highly versatile professional in her field.
Throughout her career, Niamh has held various key roles at Invest Northern Ireland, progressively gaining responsibilities that have seen her shape policies and programs designed to improve foreign investment flows into Northern Ireland. Starting her journey as a Business Development Executive, Niamh advanced through roles including Business Development Manager and Program Manager for the USNI Investment Conference, eventually becoming the VP of Inside Sales & Market Intelligence. Her experience is not limited to business development; she also held a critical position as a Psychological Pricing Analyst at Intersport in Strasbourg, which helped her develop keen analytical skills that have served her throughout her career. Niamh's multifaceted experience in sales operations, strategy development, and execution has been instrumental in driving projects that foster economic growth and investment.
Niamh's leadership extends beyond her technical capabilities; her passion for cultivating relationships, both locally and internationally, allows her to navigate complex networks efficiently. Her specializations in digital media, lead generation, and diaspora initiatives highlight her forward-thinking approach to economic development, recognizing the changing landscape of communications and business in the digital age. Niamh Shuman’s dedication to her work and her community embodies the spirit of determined leadership, intent on driving positive change and economic enhancement wherever she focuses her efforts.
