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Nic De Backer
Head of Digital Studio at Borealis
Professional Background
Nic De Backer is a customer-centered digital leader renowned for his strong communication skills and practical mindset in various sectors, including media, advertising, and the chemical industry. With extensive international executive experience, Nic is not only a strategic thinker but also a hands-on motivator who thrives in dynamic environments. He has an impressive track record of building and managing creative teams of international digital specialists focused on developing user-friendly products and services.
Leadership Role at Borealis
As the Head of Digital Studio at Borealis, Nic has been instrumental in steering the company towards innovative digital solutions. His vision and leadership have enabled Borealis to enhance its digital footprint and offer better services to its clients. His role encompasses overseeing the digital strategy, ensuring that all projects align with the company’s positioning in the market.
Former Positions of Influence
Prior to his significant contributions at Borealis, Nic held several prominent roles. As the UX Director at De Persgroep Publishing, he led efforts to enhance user experience across multiple platforms, ensuring that content was not only engaging but also accessible to a wider audience. In his capacity as Head of the Internet Department at Studio 100, he successfully integrated creative storytelling with digital media, thus enhancing the overall experience for children and families.
Nic began his career at Studio 100 as a Web Architect and Web Developer, where his technical acumen was pivotal in establishing robust digital infrastructures. He further honed his skills in digital media at The Communication Company, where he served as Manager of New Media, leading initiative to explore new avenues for client engagement through digital technologies.
Academic and Professional Growth
Alongside his impressive career, Nic has always prioritized education, seeking to continuously develop his skills and knowledge. His formative years were spent studying at Karel de Grote Hogeschool Antwerpen, where he earned a Bachelor's degree in Information Technology and Elementary Education and Teaching. He later pursued a Master's degree in Applied Computer Science at Vrije Universiteit Brussel, specializing in strategic UX, which laid the foundation for his success in creating user-centric products.
Education and Achievements
Educational Background
Nic's educational qualifications reflect his commitment to melding technology with creativity and teaching. His Bachelor's degree in Information Technology from Karel de Grote Hogeschool Antwerpen equipped him with a solid foundation in IT principles and practices. He later pursued a dual Bachelor's in Elementary Education and Teaching at the same institution, allowing him to blend technical know-how with educational strategies. This unique combination of degrees positions Nic as a versatile leader capable of communicating complex ideas effectively and teaching others.
In his pursuit of excellence, Nic obtained a Master’s degree in Applied Computer Science from Vrije Universiteit Brussel. This advanced specialization in strategic UX has been critical in shaping his approach to product development, emphasizing the importance of user experience in the digital age.
Notable Achievements
Throughout his career, Nic has embarked on numerous projects that exemplify his commitment to user-centered design and technological innovation. His ability to lead teams in creating products that resonate with users has garnered significant recognition within his industries. He has orchestrated successful campaigns that married technology and storytelling, resulting in engaging user experiences that captivate audiences.
Moreover, Nic’s role as a trainer at Azlan, part of TechData Group, allowed him to share his expertise in Windows 2003 Server Administration with aspiring IT professionals, reinforcing his commitment to education and mentorship.
Achievements
- Transformational Leadership: As the Head of Digital Studio at Borealis, Nic has transformed the digital landscape of the organization, integrating strategic UX principles to enhance user engagement and satisfaction.
- User-Centric Innovations: Under his direction at De Persgroep Publishing, Nic introduced several user-friendly initiatives that have significantly enhanced the media experience for users.
- Team Development: Recognized for his capacity to build motivated teams, Nic has successfully cultivated an environment that fosters creativity and collaboration among digital specialists, leading to the successful launch of numerous digital products.
- Mentorship and Training: Nic’s commitment to education is evidenced by his role as a trainer, where he has empowered numerous individuals through knowledge sharing and skill development.
In summary, Nic De Backer encapsulates the essence of a modern digital leader. With a robust educational foundation, extensive international experience, and a passion for user-centered design, he consistently drives innovation and fosters team success in the digital realm. His multifaceted background showcases not only his technological expertise but also his capability to inspire and lead others toward achieving shared goals.
