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Nicholas Giorgio

Director, Media & Customer Acquisition at SimpliSafe

Nicholas Giorgio is the Director of Media & Customer Acquisition at SimpliSafe, a home security solutions company. He has been instrumental in growing SimpliSafe's brand-safe podcast reach using contextual AI technology.1 Giorgio has a background in customer acquisition and has been working to expand SimpliSafe's advertising reach while maintaining brand safety.1

Before his role at SimpliSafe, Giorgio had a successful college football career at Springfield College. He was a standout player, accumulating 125 tackles and 14.5 sacks during his sophomore and junior years, and was named NEWMAC Defensive Player of the Year in 2017.2 Giorgio's journey to college football was not straightforward, as he initially considered not playing after high school, but was encouraged by his coaches to continue.2

In his current role at SimpliSafe, Giorgio has been focusing on innovative ways to reach the company's target audience through media, particularly podcast advertising. He has been using tools like SeekrAlign to monitor and grow SimpliSafe's podcast campaigns, ensuring that their ads are placed in brand-safe content.1 Giorgio values the ability to track show ratings over time and stay informed of changes in civility, allowing SimpliSafe to adjust their media strategy in real-time.1

Highlights

May 9 · linkedin

I'm so excited to continue to build out our team. We're hiring a Marketing Specialist to help manage and grow our National TV, Streaming, and Direct Mail programs. If you have media planning/buying experience and are looking for an exciting opportunity to join a growing company - then this would be a great fit. Message me with any leads or questions!

Related Questions

What are Nicholas Giorgio's main responsibilities at SimpliSafe?
How has Nicholas Giorgio contributed to SimpliSafe's podcast advertising strategy?
What is the role of SeekrAlign in SimpliSafe's media strategy?
How does SimpliSafe ensure brand safety in their podcast advertising?
What is the Civility Score and how does it benefit SimpliSafe?
Nicholas Giorgio
Nicholas Giorgio, photo 1
Nicholas Giorgio, photo 2
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Location

Greater Boston