Suggestions
Nicholas Kontopoulos
APAC Regional Head of Marketing, Adobe DX Commercial
Nicholas Kontopoulos is a seasoned professional with over 20 years of experience spanning various industries and geographies. He strongly believes in the pivotal role of innovation and customer experience in ensuring long-term success and loyalty. With a background in Global Marketing, Brand Positioning, Marketing Strategy, Sales Management, CRM Strategy, and Digital Marketing, Nicholas excels in integrated marketing solutions, business development, and delivering exceptional customer experiences.
Highlights
🌐 Preparing for a Cookieless Future: Embrace the Change and Transform Your CX Data Strategy 🚀
The topic of a cookieless future has been bubbling around for a while, with Google moving the dates out several times.
Understandably, these shifting dates have created some skepticism in the market.
However, this is a valuable opportunity to rethink our approach to data and take advantage of the extra runway to make the necessary changes. 🚀
I'm excited to share that I had the pleasure of contributing to an insightful article on this significant topic that all business leaders need to consider: preparing for a cookieless future. 🌐🍪
The article features several senior thinkers in the CX space across APJ, each bringing unique perspectives to the discussion. It's a must-read for anyone looking to stay ahead in the ever-evolving digital landscape.
Here are three crucial takeaways from the article:
➡ Adapting to Change: The shift to a cookieless future requires businesses to rethink their data strategies and find new ways to understand and engage with customers. 🔄
➡ Harnessing Zero and First-Party Data: Building robust strategies for zero-party and first-party data will be central to moving beyond personalization to individualization of the customer experience. 📊🎯
➡ Holistic Approach: Embracing technology is crucial, but so is considering the people and processes involved. A transformational approach that effectively leverages zero and first-party data requires an integrated focus on technology, people, and processes. 🧑💻👥🔧
A huge thanks to all the contributors for sharing their valuable insights. Dive into the full article here: https://lnkd.in/gaH9rSrH
I'd love to hear your thoughts on this topic. Feel free to share your comments on the article! 💬
#CX #CookielessFuture #DigitalTransformation #DataPrivacy #CustomerExperience #APJ Twilio #Customer Engagement
Simon Dale Xiaofeng Wang Harshana Ariyaratne Kat Warboys
🌟🚢 To the incredible Twilio community,
Yesterday, Twilio had the privilege of hosting an extraordinary Sydney Harbour Cruise, celebrating the invaluable partnerships and collaborations that have shaped our journey in 2023. 🛳️ 🎉
As we glided past the stunning vistas of Sydney Harbour on the majestic Ghost II, it wasn't just about the scenic beauty. It was a profound expression of gratitude towards our customers and partners. 🌊 🌆 Your trust and collaboration have been pivotal in helping us support the business you represent in revolutionising customer engagement.
This event was more than a mere gathering; it symbolised appreciation for those who joined us in driving meaningful change. 🤝💡 Whether through innovative customer engagement strategies or transformative digital experiences, your contributions have been at the heart of our success.
We're not just celebrating the end of a remarkable year; we're toasting to the future and a bright 2024. A future where, together with our esteemed partners and customers, we continue to break new ground in customer engagement experiences. 🚀 📈
A heartfelt thank you to everyone who joined us. Your presence underscored the strength of our shared vision. For those who couldn't make it, we missed you but look forward to future collaborations and successes. 🙏 💼
Here's to continuing our journey in 2024 with even more innovation, collaboration, and success.
#CustomerAi #CX #InnovativePartnerships #Twilio2024
