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Nicholas Perez - MBA

Investment Banking Analyst at Guggenheim Partners

Nicholas Perez is a seasoned full-funnel growth marketer with expertise in managing complex campaigns and building teams focused on integrated marketing and product initiatives. With over 14 years of experience, Perez started his career managing over $300K/month in Google Adwords spend for a fast-growing startup before going on to manage multi-million-dollar budget campaigns for various clients and companies.

In 2010, Perez co-founded Big Daylight, a Digital Marketing and Digital Branding Strategy Consulting company that focused on high-end marketing consulting mostly for large agencies across the US. After the successful acquisition of Big Daylight by FINE Design Group of San Francisco, where he co-led their Digital Marketing Division, Perez worked with a wide range of Fortune 100/500 companies such as Auberge du Soleil, Anchor Brewing Company, and Chateau Montelena.

Perez's specialties include Search Engine Marketing, Technical Implementation & QA, Data Reporting & Analysis, Testing & Optimization, Dashboard Design & Development, Account & Project Management, Wordpress Design & Development, Search Engine Optimization, Marketing Technology Stacks, Google Analytics Certified Professional, and Google AdWords Certified Professional. He holds a Bachelor of Arts (B.A.) degree in History from the University of Michigan and completed his MBA, Masters Business Administration at Lawrence Technological University.

Overall, Perez is a skilled growth marketer with an impressive track record in managing large campaigns and building teams that deliver results for clients across industries.

Highlights

Jun 27 · linkedin

“The brands of the next decade will win with loyalty, not acquisition.”

Fantastic article about the landscape of loyalty, and how companies are starting to put just as much focus on building layers of loyalties as they do on user acquisition.

#consumerbehavior #brandloyalty #customeracquisition #retail #brand

Mar 27 · linkedin

Hey LinkedIn friends! Worked up a little after hours project to help support our local restaurants, bars, diners, wineries, etc. It’s a bit raw and needs some refinement, but here’s beta version 1.0. A few local orgs (in northern Michigan) also providing similar information, but wanted to make it more user friendly and easier to view than a massive Google Spreadsheet. Feel free to play around, would love your feedback. More enhancements to come. If you are a business that would like to be added, you can add from the home page, or contact me directly.

If you are not in northern Michigan, you can enter zip code 49686 to view data, though any business anywhere can add themselves to the database.

https://lnkd.in/eWAy6BS

Please feel free to share!

Related Questions

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Nicholas Perez - MBA
Nicholas Perez - MBA, photo 1
Nicholas Perez - MBA, photo 2
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Experience

Investment Banking Analyst at Guggenheim Partners since Jul 2021
Private Credit Intern at Stafford Capital Partners (Mar 2019 - Aug 2019), Leadership Team Member at TBarM Camps (May 2018 - Aug 2018)

Education

Bachelors in Business Administration and Management, Honors from Texas McCombs School of Business (2017 - 2021)

Location

Traverse City, Michigan, United States