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Nick Allen

Founder & CEO at Sunnyside (formerly Cutback Coach)

Nick Allen is a data-driven growth leader with more than 10 years of experience in product, marketing automation, and CRM. His expertise lies in delivering significant growth across various scales, from early-stage startups to Fortune 500 companies. Nick is well-versed in retention product and marketing strategies, including in-app, lifecycle, and channel tactics, segmentation, coupon optimization, and technical implementations.

At Lyft, Nick spearheaded dedicated retention growth initiatives, establishing and optimizing passenger and driver engagement strategies. He developed multi-channel campaigns and marketing automation programs to drive activation, retention, and referrals effectively.

Nick Allen's educational background includes a B.A. in Business Economics, Environmental Studies, and Professional Writing for Business Communication from UC Santa Barbara. He has held key roles in various organizations, such as Founder & CEO at Sunnyside, Growth Strategy Consulting at Nick Allen Consulting, and leadership positions at IPSY, Lyft, Citrix, and other notable companies.

Highlights

Jun 5 · PR Web
New Geologie Acne Care System Beats Benzoyl Peroxide In Clinical Trial - PR Web
New Geologie Acne Care System Beats Benzoyl Peroxide In Clinical Trial - PR Web
Feb 26 · Yahoo Finance
DERM-BACKED SKINCARE BRAND, GEOLOGIE, LAUNCHES CLEAR SYSTEM ACNE LINE IN TARGET STORES ... - Yahoo Finance
DERM-BACKED SKINCARE BRAND, GEOLOGIE, LAUNCHES CLEAR SYSTEM ACNE LINE IN TARGET STORES ... - Yahoo F
Nick Allen
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Location

San Francisco, California, United States