Suggestions
Nick Carey
Sports Technology, Partnership Consulting, Client Success Executive | Ex-SeatGeek & Wells Fargo | Passionate about leveraging data, driving revenue, while building and leading highly effectively teams
Nick Carey is a Principal at BMC Ventures, where he leverages over twenty years of experience in various sectors, particularly focusing on early-stage sports technology companies. His role involves advising these companies and helping them navigate the complexities of the market.23
Career Background::
- Before joining BMC Ventures, Nick held significant positions in various organizations:
Education:: Nick holds a Bachelor of Arts degree in Russian Studies from the University of North Carolina.23
Professional Interests:: He is passionate about working with clients to achieve their visions and aims to make a substantial difference in their organizations through strategic guidance and innovative solutions.1
For more detailed insights into his professional journey, you can view his LinkedIn profile under the username nickcarey.
Highlights
Really interesting article from Joe Lemire in this week’s Sports Business Journal about athletic/lifestyle performance tech (link below). I’ve been following the growth of this sector and the emerging technologies that allow us to better understand our bodies and minds, and, as evidenced by some of the adoption numbers and the investment into the space, I’m not alone.
Sources cited in the article estimate the global fitness tracker market size at $54 billion in 2023 (with 1 in 3 Americans using a device of some kind) but projected to grow to nearly $291 billion by 2032. That’s more than a trend…that’s a movement that is becoming lifestyle and identity.
I loved this from Isaiah Kacyvenski: “The quantified athlete really is an extension of quantified self, and quantified self is going to be realized — it’s not a matter of if, but when.” Spot on man.
There is a section on the best practices that successful technology companies have followed to scale adoption from elite athletes (pro/college/Olympian) to general consumers (where scaled revenue and growth comes from). This seems to be largely a marketing and communications exercise: highlight elite athletes as proof of concept, educate consumers, and establishing new benchmark metrics (ie, WHOOP’s HRV). What I think is also benefitting these companies is how new digital media platforms, and things like NIL, are allowing us to get closer to the elite athletes we are interested in and their training and recovery protocols (and likewise for these athletes to monetize their own performance content).
While the article focused almost exclusively on the technology around physical performance, I’d also expect to see similar growth in the mental and psychological performance space, a more personalized understanding of diet, and at some point a meaningful convergence of these technologies into a few single platforms (a "health bundle" of sorts). (I got an email just this morning from Whoop telling me I can now track recovery impact of taking AG1.) I know Apple Health tries to do this already, but does anyone else find it super clunky and hard to navigate?
And even if you're not aspiring to be an elite athlete or training for anything more than keeping up with your three kids or looking for a few more yards off the tee, if we're all a little more informed, healthy and connected that itself is a good thing and worth investing in.
With years of experience leading teams in the brand, tech, and agency sectors of the sports business, I’ve learned that innovative strategies, data-driven insights, and strong relationships are essential for navigating the dynamic sports and entertainment landscape.
As I seek my next full-time opportunity, I’m "open for business" and offering advisory and consultative services to leaders and organizations in the sports industry (operating as BMC Ventures).
BMC Ventures builds on months of informal work advising early-stage sports technology companies, leveraging my expertise in marketing strategy, partnership sales, brand sponsorship, client services, team building, and networking. These engagements have kept me current during my job search, and as a big “pay it forward” guy, I’m passionate about contributing to the growth of the sports business community.
If you're interested in collaborating or know someone who could benefit from my services, please reach out.
