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Nick Caton
Chief BEES Officer, AB InBev
Nick Caton is the Chief Business-to-Business (B2B) Officer at AB InBev, a position he has held since April 2022.12 In this role, he leads the strategy and operations for the company's global B2B digital commerce platform, BEES.1 Caton is responsible for digitizing AB InBev's route to market and creating new, profitable revenue streams by establishing BEES as the preferred platform for retailers and digital transformation partner for suppliers.1
Born in 1982, Caton is a US citizen with a bachelor's degree in mathematics from Stanford University and a law degree from Yale Law School.1 His career at AB InBev spans over a decade, during which he has held various leadership positions3:
- Chief Financial Officer and Chief Technology Officer for Anheuser-Busch
- Global Vice President of Revenue Management & Sales Intelligence
- Global Vice President of Finance - Risk Management
- Director of Asia-Pacific Mergers & Acquisitions
- Director of Global Mergers & Acquisitions
Prior to joining AB InBev, Caton worked as an Engagement Manager at McKinsey & Company and as a corporate tax attorney with Skadden Arps LLP.14
Caton is known for his expertise in finance, technology, and sales across different regions, including North America, Asia-Pacific, and Global Headquarters.3 He is also recognized for his role in AB InBev's digital transformation, particularly in developing and expanding the BEES platform.2
Highlights
The strength of the beer category, our diversified global footprint and the continued momentum of our megabrands delivered another quarter of broad-based top- and bottom-line growth. The consistent execution by our teams and partners reinforces our confidence in delivering on our 2024 growth ambitions.
Through BEES, we’ve made significant progress digitally transforming AB InBev and our partners across 26 markets. With 3.6M monthly active users, this past quarter we captured ~$11.3 billion GMV and our marketplace business captured ~$470 million GMV. Those are up 23% and 47% respectively compared to Q1 2023. Now not only is ~70% of AB InBev’s net revenue digital, but our NPS of 61 shows the superior experience we’ve created is enhancing our customer relationships.
Thank you to all our AB InBev colleagues around the world. Last week at our birthday celebration I shared that I consider myself lucky to work with such an amazing team of people. That same gratitude extends to the incredible retailers and partners that have joined BEES in our journey. With the support of all of you, the biggest opportunity for BEES is still ahead of us. Together, we’re creating a #FutureWithMoreCheers.
Today, we are celebrating BEES’ 4th birthday with our team around the world!
It’s incredible to see how BEES has grown from a BIG dream to a global platform over the past four years, but what I’m most excited for is the opportunity ahead of us.
At BEES, we have bold ambition. We are evolving and enhancing the relationship we have with millions of retailers that have been historically underserved, relentlessly finding new ways to serve them better. We are at the vanguard of digital transformation for AB InBev, and we’re bringing that spirit of transformational courage to iconic local and global partners. If our past success is any indication of our capacity for growth, I know the future of BEES will be filled with even more cheers.
I want to give a sincere thank you to our team for their strong execution of our strategy. Whether you have been here from the beginning or joined recently, together, we built something very special.
Happy birthday BEES!
