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Nick Gesualdi
Sr. Global Brand Marketer at Expedia Group | ex-Amazon
Nick Gesualdi is the Sr. Dir. Head of Global Brand Marketing for Vrbo at Expedia Group.1 He is based in the Los Angeles Metropolitan Area and has a background in education from the Questrom School of Business at Boston University.1
In his role at Expedia Group, Nick Gesualdi has been involved in significant marketing campaigns for Vrbo. He has shared insights about Vrbo's marketing efforts, including a campaign that he described as "epic" and "the best campaign for Vrbo yet".4 This campaign, which kicked off his favorite season of the year, involved getting a concept sold and executed.4
Gesualdi has also commented on Vrbo's competitive positioning against Airbnb. He expressed enthusiasm for Vrbo's marketing efforts targeting Airbnb, stating that he loved the first round of ads and praised the work of his team.2 He also mentioned his personal preference for Vrbo over Airbnb, based on his experience using both services.2
It's worth noting that there are several professionals named Nick Gesualdi on LinkedIn, but the one associated with Expedia Group and Vrbo is the focus of this query.3 His LinkedIn username is confirmed to be nickgesualdi, as mentioned in the query.
Highlights
It is time for my obligatory "WE LAUNCHED A CAMPAIGN!" post here on LinkedIn dot com. Truly an incredible effort across multiple organizations at Expedia Group, and our partners at Wieden + Kennedy. (spots posted in the comments)
After working on big brands most of my career, I've always wanted the opportunity to challenge the big guy... maybe even punch up a bit. This campaign was fun to make, and is fun to watch.
Many people to credit, here are some, but not all... Nick Burd, Drew Stalker, Kathleen Young, Amanda Castroverde, Amanda Novak, Kevin Tenglin, Luke Harris, Michele Rousseau, John Harrison, Lish Kennedy, Kevin Mercer, Shannon Haydel, MJ Kim, Adam Woodley, Kelsey Bozanich, Indiana Matine, Tobey Bennett, Alec Faulkner, Marlon Ge, Derek Szynal, Pierre Jouffray, Lauri Metrose, Melissa Dohmen, Jessica Walters, Max Kelerstein (and probably 100 other people).
And thanks to Bloomberg for this great write up...
The first of many articles that will be written about Vrbo's further push into the college football landscape. Credit to Nola Lu, Melissa Dohmen, Jessica Walters, and Kat Swansey for getting the PR and social push off the ground. But also early kudos to the entire team Hillary Jenson, Josh Bryant, Emily Kim, Gabrielle Faulkner, Danny Parker, Daniel Hall, Nick Burd, Drew Stalker, Lish Kennedy, Dawn Longo-Peddie, Michele Tierney, Shannon Haydel, MJ Kim, Kevin Mercer and everyone at Anomaly Los Angeles. Really excited to share the full body of work in the coming week.
