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Nick Houldsworth

Co-founder Prosaic: AI powered personal tax deductions. Previous: Exec GM Xero App Store & Developer API, CMO Vend

Nick Houldsworth is a seasoned entrepreneur and business leader with extensive experience in the tech industry, particularly in SaaS and fintech. He currently serves as an Advisor for Product, Marketing & Partnerships at New Zealand Trade and Enterprise, a role he has held since June 2023.1 In this position, he works on the Beacheads program to help New Zealand companies unlock innovation and international growth.1

Houldsworth is also the co-founder of Prosaic, an AI-powered startup launched in April 2023 that automates tax deductions for small businesses and sole traders in New Zealand.13 The company has recently launched in the Xero App Store and raised investment from well-known ecosystem entrepreneurs.3

Prior to his current roles, Houldsworth held several significant positions:

  1. Executive GM Ecosystem at Xero (2017-2022), where he led the ecosystem of app partners and developers.1
  2. Chief Marketing Officer at Vend (2011-2017), where he built the marketing team and global strategy.1
  3. Director at various companies including Melodics, Ambit, and Tradify.1

Houldsworth has also been involved in angel investing and advisory roles for several tech companies.1 His experience spans across marketing, product development, partnerships, and ecosystem management in the SaaS and fintech sectors.12

Highlights

Jul 24 · xumagazine.com
Prosaic launches in the NZ Xero App Store, and raises investment ...
Prosaic launches in the NZ Xero App Store, and raises investment ...
Jul 22 · New Zealand Herald
AI-powered tax app wins investment from Kiwi start-up royalty - New Zealand Herald
AI-powered tax app wins investment from Kiwi start-up royalty - New Zealand Herald
Jan 1 · tidemarkcap.com
Xero: Platform Strategy - Tidemark
The startup using AI to work out GST expenses for tax returns - New Zealand Herald
The startup using AI to work out GST expenses for tax returns - New Zealand Herald

Related Questions

What is the Beachheads program at New Zealand Trade and Enterprise?
How does Prosaic use AI for tax deductions?
What is Melodics Ltd and how does it help musicians?
What are Nick Houldsworth's main responsibilities at New Zealand Trade and Enterprise?
How has Nick Houldsworth contributed to Xero's ecosystem?
Nick Houldsworth
Nick Houldsworth, photo 1
Nick Houldsworth, photo 2
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Location

Auckland, Auckland, New Zealand