Sign In

Nick Kaplan

Director of Programmatic at SHE Media

Nick Kaplan is the Director of Programmatic at SHE Media, a leading lifestyle media company. He has been with SHE Media since October 2019 and has played a significant role in exploring innovative revenue streams, such as the monetization of organic social embeds within articles, which has proven to be a successful strategy for generating additional revenue without compromising existing inventory.12

Kaplan's background includes extensive experience in programmatic advertising and supply chain management, having worked in the digital media and supply chain industries since 2010. He began his career as a Supply Chain Consultant and has developed a strong expertise in leveraging technology for advertising solutions.34

He is based in New York, NY, and holds a degree from Rider University.35 Kaplan's approach to programmatic advertising emphasizes contextual targeting, especially in light of the evolving landscape of digital marketing and the decline of third-party cookies.2

Highlights

Jun 4 · linkedin

Excited to share Kristen Fairback, Kehinde A Akiwowo and I are headed to Cannes Lions in less than two weeks representing the SHE Media team! Will be great to catch up with all our buy-side and supply-side partners while in town. Shoot me a DM and let's find some time to talk shop!

And please, anything but Rosé 😎

#CannesLions2024

Sep 9 · linkedin

The SHE Media team will be down in Miami for Digiday's Publishing Summit on the 19th. Looking forward to connecting with our partners and networking with new faces. Shoot me a note if you're attending and want to chat!

#DigidayMiami w/ Ryan Nathanson

Related Questions

What are Nick Kaplan's main responsibilities as Director of Programmatic at SHE Media?
How has Nick Kaplan's background in supply chain and finance influenced his approach to programmatic advertising?
What innovative strategies has Nick Kaplan implemented at SHE Media?
How does SHE Media's use of organic social embeds impact their overall revenue?
What are the key challenges Nick Kaplan faces in the programmatic advertising space?
Nick Kaplan
Nick Kaplan, photo 1
Nick Kaplan, photo 2
Add to my network

Location

New York, New York, United States