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Nick Kendall

Nick Kendall is a founding partner of The Garage Soho, a start-up investment company, and a co-founder of the independent media agency Electric Glue.13 He was previously the Global Head of Planning at BBH and a significant figure in the IPA (Institute of Practitioners in Advertising).2

Kendall is known for his perspective on advertising and brand building. He advocates for a long-term, broad, and deep approach to understanding brands and their relationships with consumers. He believes that the current "now" culture in advertising, driven by instantaneous data, can be dangerous and that brands should be viewed in a wider context over longer periods.1

Some key points about Nick Kendall's philosophy include:

  1. Looking at long-term trends (10 years) rather than focusing solely on recent data
  2. Considering brands in a broader cultural and social context
  3. Examining the deep relationships between brands and consumers

Kendall's experience and insights make him a respected voice in the advertising and branding industry, particularly in the areas of strategic planning and brand development.12

Highlights

Mar 21 · finproinc.com
Nick Kendall - Financial Professionals Inc.
Rising Stars 2023: Nick Kendall - - Global Corporate Venturing
Feb 24 · skanfest.org
Meet Nick Kendall - Skaneateles Festival
Making Sense of it All: Nick Kendall thinks advertising's 'now' culture ...
Making Sense of it All: Nick Kendall thinks advertising's 'now' culture ...
Mar 5 · RealWire
Top UK media exec Pippa Glucklich joins Electric Glue - RealWire
Exhibition Is Capacity at The Smallest Gallery in Soho the perfect pandemic exhibition? - Museums + Heritage Advisor
Nick Kendall - Pasadena Symphony & Pops
Nick Kendall - Windborne Music

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Nick Kendall
Nick Kendall, photo 1
Nick Kendall, photo 2
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Location

London, Greater London, United Kingdom