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Nick Longworth

Portfolio Director at Hanson Wade

Nick Longworth is a product innovation professional with experience in portfolio management and event production. He served as Portfolio Director at Hanson Wade from December 2019 to November 2021, managing a team of producers and overseeing an extensive events portfolio.1 Currently, he holds the position of Product Innovation Lead at IQPC.12

Longworth's career also includes roles such as:

  1. Project Director, with expertise in managing stakeholder engagement activities across various industries
  2. Race Team Director for an ultra-endurance cycling start-up3

His professional background demonstrates a diverse range of experiences in event management, product innovation, and team leadership across different sectors.

Highlights

Aug 16 · linkedin

Have you been keeping up with retail and brand investment in personalisation?

It's exciting to see the surge of industry activity around personalisation at scale. There's a lot happening, from the launch of retail media capabilities to innovative data products.

Only this week, Optimizely released a report (covered on Marketing Beat) that showed supermarkets are making the most of their unparalleled access to information about customer shopping habits, preferences and demographics, with personalising marketing driving higher customer engagement and satisfaction (see: https://lnkd.in/eTxmgrXR)

And it looks like all parts of the market are making focused efforts on expanding their capabilities in 2024.

🍪 dentsu launched cookieless and personalisation-driven retail media capability for brands - Feature allows brands to monetise first-party data and target consumers with personalised journeys to deliver “the ultimate retail experience” - see more on PMW: https://lnkd.in/epN6tiMw

🦅 Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers - see more on The Grocer: https://lnkd.in/egV9C5ye

📦 Amazon’s retail media personalization is world-beating – smaller retailers, take note - see more on The Drum: https://lnkd.in/edwghuhv

It's a fascinating time to host a dedicated forum on Personalisation (this November in London - see: https://lnkd.in/eDYnjvqA) for the industry as the topic takes center stage.

#personalisation #personalization #retail #brands

Jun 12 · linkedin

I am delighted to announce that Jenny Martin (Sr. Production Director - American Football Live Service, Madden NFL and College Football, at EA SPORTS) will be joining the Live Service Gaming Summit on our day one panel focused on 'Building a Content Roadmap, Executing Optimal Content Cadence and Aligning with Product Strategy' (see more details on the event here: https://lnkd.in/g_fXeHtW)

More details on the game here: https://lnkd.in/e8KU5sWA

Jenny leads the American Football Live team at EA Sports, which includes Madden NFL and EA Sports College Football live services. Any one close to #gaming industry would have seen that EA Sports is a major driving force of the whole EA live service business, and the Madden NFL series makes up a big part of that.

A huge thank you to Jenny for accepting our invitation to join Maria Cornelius (Chief Product Officer Arrowhead Game Studios; aka developers of Helldivers 2), Puiu Fatulescu, Executive Producer & Studio Head DECA Games and Jane Skullman, Executive Producer Star Stable Entertainment AB on this exciting panel this September.

We can't wait for Jenny to not only share her perspective on this panel but also her unique experiences with live service games.

Before EA Sports, Jenny started her career in Live Service as Executive Producer for Zynga’s beloved FarmVille Franchise, first on the iconic Facebook version and later FarmVille 2: Country Escape on Mobile. Jenny has been making and playing games for thirty years with notable titles such as California Games, Sim City 2000, The Sims, and Ellen’s Know or Go and FarmVille.

Very excited to host this unique industry forum in a few months' time!

#gaming #GAAS #gamingindustry

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Nick Longworth
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Location

London, Greater London, United Kingdom