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Nick Montagu

Director at alphawhale 🐋

Nick Montagu is the CEO of alphawhale, a company that specializes in optimizing digital marketing spend.14 He is known for his visionary approach and deep care for consumer experience and team development.4 Nick is passionate about analytics and enjoys conceptualizing big ideas, which he then breaks down into challenging, almost impossible plans.1

At alphawhale, Nick focuses on:

  1. Setting vision and objectives for the company2
  2. Training and developing talented team members1
  3. Helping solve strategic challenges for clients5

Nick describes himself as a "left of centre visionary" and is particularly interested in developing high-performing teams.4 His company, alphawhale, helps brands optimize their PPC (Pay-Per-Click) budgets, focusing on channel spend optimization and ad performance improvement.3

As of February 2025, Nick continues to lead alphawhale, sharing insights about leadership and digital marketing on his LinkedIn profile. He recently reflected on areas for improvement in his role, acknowledging the importance of setting clear vision and objectives without micromanaging his team.2

Highlights

Mar 20 · linkedin

Dear CMO/CEO, you don’t want the cheapest ‘cost per lead’.

What you really want is the most valuable customers at a cost that is profitable and a velocity that is serviceable.

Cheap ≠ Better.

Related Questions

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Nick Montagu
Nick Montagu, photo 1
Nick Montagu, photo 2
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Location

Melbourne, Australia