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Nick Moore
Content Editor at Sourcegraph
Nick Moore is a Content Editor at Sourcegraph, where he worked from August 2021 to June 2022. In this role, he was responsible for creating and managing various types of content, including blog posts, ebooks, white papers, and landing pages targeted at technical audiences such as software developers and technical executives. His work involved ideation, writing, editing, and coordinating campaigns with digital marketing teams. He also managed relationships with freelancers and interviewed experts on complex technical topics to enhance the quality of the content produced.1
Before his tenure at Sourcegraph, Moore held several positions that contributed to his expertise in technical content creation:
- Content Manager at Animalz (January 2019 - August 2021): He wrote high-quality articles and developed content strategies for a diverse range of clients while applying SEO best practices.
- Assistant Site Editor at TechTarget (August 2017 - December 2018): Here, he produced articles on enterprise IT topics and significantly increased website traffic through strategic content management.12
Moore holds a Master's degree in Publishing and Writing from Emerson College and a Bachelor's degree in English Language and Literature from the University of Maine.1 He is known for his ability to create engaging content that resonates with technical audiences while maintaining a strong focus on quality and detail.
Highlights
Developer marketers agree: Developers 𝗵𝗮𝘁𝗲 marketing and most developer marketing content is bad. But we don’t follow this agreement to its logical conclusion.
If most developer content is bad, then it’s misleading — if not limiting and damaging — to make comparisons.
If we measure our work against what we take as average, even above average is likely still not good enough.
Even if we measure our work against the rare dev content we think is good (e.g. DigitalOcean, Auth0 by Okta, Supabase) then we still limit ourselves to what’s possible.
Take a walk outside of marketing content and look at different fields.
Journalism, for example, has centuries of history behind it and over that time, the industry has articulated and defined a wide variety of forms and formats.
Even the layman understands, generally, the differences between an investigation, an op-ed, and a trend piece. A professional journalist, of course, knows many more varieties at many more granular levels.
Content stands in stark contrast.
Take thought leadership, for example. The term likely makes you think of cringy LinkedIn posts at worst and vacuous trend predictions at best.
And for a good reason! That’s most often what thought leadership is.
But why? Why not more? Why not 𝘣𝘦𝘵𝘵𝘦𝘳 or 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵?
If you zoom out, the problem gets worse. Content marketers have limited types of content to choose from and technical content marketers have even fewer (considering devs, so we say, won’t read certain things).
Part of the problem here is the relative immaturity of the content marketing industry. But part of the problem too is our unwillingness to sit with our dissatisfaction with current standards.
If we’re unhappy with developer content as it stands today, then we need to stop comparing our work to the work of other companies and further, we need to stop letting the average implicitly set the standards, expectations, and typology.
The map is not the territory. We need to look beyond the paths that have been laid and when we see “𝗛𝗲𝗿𝗲 𝗯𝗲 𝗱𝗿𝗮𝗴𝗼𝗻𝘀,” we need to go onward.
And if we do so, hey, maybe developers won't hate marketing so much.
#developermarketing #technicalcontent #devrel #contentmarketing
