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Nick Parmar
Vice President, Brand Marketing & Brand Management, Middle East, Asia & Pacific
Nick Parmar is an accomplished brand leader with a proven track record in building, managing, marketing, and scaling global consumer brands. He has over 10 years of experience specializing in driving the success of lifestyle hotel brands.
He studied BA in Economics at Trinity College-Hartford and has held significant roles in renowned organizations such as Accor, Marriott International, and Starwood Hotels & Resorts Worldwide, Inc.
Nick Parmar has served as Vice President of Brand Marketing & Brand Management in the Middle East, Asia & Pacific regions at Accor. Prior to that, he was the Vice President of Marketing & Customer Experience in the Pacific region at Accor. He also held the position of Senior Global Brand Director at W Hotels Worldwide within Marriott International.
Furthermore, Nick's expertise extends to his role as Director of Global Brand Innovation and Global Communications at W Hotels Worldwide under Starwood Hotels & Resorts Worldwide, Inc. He has also worked as Director of Creative Services at SNP Communications, Brand Marketing and Communications Consultant at Rainforest Alliance, and Associate Creative Director at Insound.
Highlights
Excited to finally share the launch of the newest brand in Accor's global portfolio -- Handwritten Collection -- a curated collection of hotels that will transport you to new worlds of charm, character and warmth where every stay is as unique as the hoteliers behind them.
Australia will be home to some of our first openings including Hotel Morris in Sydney and Wonil Hotel in Perth, both opening next month in Feb 2023, with other exciting and bespoke hotels soon to follow including Le Saint Gervais Hotel & Spa in France and Hotel Shanghai Sheshan Oriental in China. Handwritten Collection supports the growing number of independent and boutique hotel owners by offering a personalized guest experience that brings to life their spirit, tastes, and passions. Accor already has 110+ Handwritten leads globally totaling more than 11,500 rooms, including 12 signings, with five properties expected to debut throughout the first trimester of 2023.
Can't wait to visit them all.
Congrats to the team on this exciting launch! #accor #handwrittencollection
Alex Schellenberger Caroline BENARD Nadege Dumont Keryhuel Noemie Schneider-Maunoury Isabella Sertcan Renae Trimble Sarah Derry Michelle Bradshaw Lindsay Leeser Brett Forer Heather Nicholls Atsuko Asano
